Claire McDonald

Marketing Co Ordinator


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About me

PROFILE A self-sufficient and pro-active individual who is accustomed to functioning productively in fast paced environments. Has a proven background in both the marketing and PR sectors with specific focus on branding, online marketing and identifying client needs on a global basis. Possesses an employable ability to operate on her own initiative and is fully adept at forming positive internal and external relationships. Diligent and determined, is an effective and detail oriented communicator who role models a sense of urgency in completing tasks within time critical deadlines when interacting with senior management, peers from different departments, industry personnel, clients as well as key decision makers. Can present immediate and strategic value as well as adapt easily to different challenges and working environments. KEY SKILLS & EXPERTISE • Innovation and Problem solving: Innovative and proactive planner with astute problem solving skills. Able to ‘think outside the box’ and successfully formulate solutions and implement essential measures. • Organisational skills: Ability to successfully and proactively plan, manage and prioritise. • Team working: Effectively able to work as part of a team as well as on own initiative. Possesses a hands-on approach, enjoys being part of a strong team and contributing knowledge and experience to colleagues. • Communication and Interpersonal Skills: Successfully able to deal with colleagues, clients, outside agencies and senior management at all levels; with expertise in public speaking and presenting information. • Project Participation: Gains great satisfaction from being part of a project from inception, having input into its development, and subsequent progression. • IT Skills: Confident use of Microsoft Office, Fashion GPS, Word Press.


  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Social Media Marketing
  • Merchadising
  • Fashion Beauty

Work history


Marketing Coordinator

Claymore Global Solutions

May 2013
  • January 2013 – December 2014 Marketing Co-Ordinator, Full Time Claymore Global Solutions is a strategic global business and risk consultancy company operating worldwide. Key Responsibilities: • Responsible for all global marketing activities, providing support in social media monitoring processes as well as all online activity. • Utilising writing skills to generate all marketing documents for all companies within the Claymore group. • Monitoring all info@ emails across three operative companies and responding to all requests accordingly. • Proofing & editing all contracts, RFPs and consequent business proposals before sending out to respective clients and/or for tendering. • Creating and co-managing project plans for various marketing and event activities. Key Achievements: • Project managing the company re-brand particularly the development of a new global website – content organisation and management of ongoing updates. • Co-ordinating event to promote company’s new ‘Training’ services. Organising event logistics, publicity, production and distribution of collateral material, distributing direct mail under supervision of the Marketing Manager. • Noticing the system for monitoring & logging info@ emails did not flow between companies. Used initiative to collate a variety of new databases for contracts, RFPs, proposals, staffing etc creating ease for the teams. July 2013 – December 2014 PA/Team Administrator, Full Time Claymore Global Solutions, Edinburgh, UK Key Responsibilities: • Providing executive level administrative support to the CEO and Line Manager with a demonstrative ability to improvise, improve office procedures and meet demanding deadlines as well as general office maintenance. • Organising and overseeing details for internal and external meetings and minute taking. Looking after all travel arrangements, corporate agendas and itineraries. Creating all visual material including presentations and corporate documents. • Devising and maintaining office systems and making better use of company’s DropBox to efficiently handle all paper flow. • Using initiative to revamp excel record-keeping and reporting to senior level team members with monthly financial data and subsequent suggestions. • Handling all incoming and outgoing correspondence through telephone email and faxes with exceptional etiquette.


Showroom & Fashion Assistant

Modus PR

Jan 2013 - May 2013
  • Showroom/Fashion Assistant, Internship Modus PR, London, UK Modus Publicity is a leading Fashion, Beauty and Lifestyle Public Relations Agency which provides innovative and effective media access and builds brand strategies and awareness for a broad mix of highly creative and successful brands. Key Responsibilities: • Organising and liaising press requests as well as building and improving client and media databases. Building relationships with press, stylists and clients whist working with the Fashion team to significantly strengthen knowledge of PR. • Assistance with all events including campaign launch parties, store openings and press days – set up, briefing, venue liaison, sample management, take down. Including Modus Press Day A/W13, London Fashion Week AW/13, Thomas Sabo Press Launch. • Assisting the digital team with company’s social media as well as helping AEs with press cuttings and any other information needed to present to clients. • Upkeep of Showroom and all operations with particular focus on visual merchandising, showroom appointments, sample send outs and returns. Key Achievements: • Developed a credible creative ability to write press releases for a wide variety of fashion and lifestyle brands. • Selected Intern to cover Head of Returns whilst colleague was on leave (1 month). • Commendable end of placement review from senior management.



Festival Event Marketing Management

Edinburgh Napier University

Nov 2014 - Nov 2014
  • Awarded: BA First Class Honours