A passionate and pro-active individual with a proven marketing and events background. Specifically focused on content, digital and best-in-class campaign marketing. Driven & tenacious with a proven track record for first class marketing & client satisfaction. A brand champion and ambassador who delivers fast-paced ideas driven by business needs, sales targets & innovative marketing solutions. A Scottish girl brought up in Singapore and the Philippines, I have a keen interest in both travelling and cooking as well as enjoy photography, yoga, and keeping fit. KEY SKILLS & EXPERTISE • Innovation and problem solving: An innovative and proactive planner with astute problem solving skills. Able to ‘think outside the box’ and successfully formulate solutions and implement essential marketing initiatives. • Organisation: Ability to successfully and proactively plan, manage and prioritise multiple projects from concept to execution. • Communication: Successfully able to deal confidently with colleagues, clients, outside agencies, customers and senior management at all levels; fully confident in public speaking and presenting. • Project management: Gains great satisfaction leading on projects from inception, having input into its development, and optimising throughout to achieve top line KPIs. • Digital: Excellent use of Microsoft Office, Word Press, Campaign Monitor, Prezi, Salesforce, TripAdvisor, Preoday and Hootsuite. Basic use of Photoshop. • Food & Beverage: Achieved full marks in WSET L1 exam, currently undertaking WSET L2 (April 2017). Maintaining up-to-date knowledge and experience on current and future industry food trends, utilising passion of travel and culture to influence own marketing initiatives
Key Responsibilities: • Developing and driving a group-wide centralized campaign marketing strategy for 2017, also incorporating 15 additional independent restaurants/bars tactical marketing initiatives. • Creating and managing key marketing campaigns and budgets, supporting with seasonal menu development and theming campaign offerings in line with industry trends across numerous retail sites to support new business needs. • Briefing and overseeing the work of internal & external agencies, incl. PR, designers, animators and printers, who will deliver a large majority of the campaign activity, agreeing fixed costs and deadlines. • Managing the implementation of campaigns at venue level, creating eye-catching and effective collateral for marketing campaigns to deliver key messages on site and online. Working with venues to create engaging consumer events in line with campaign themes; e.g. cocktail masterclasses, tastings, supperclubs. • Devising and optimising social media and online marketing strategies by tracking and measuring campaigns, also working within agreed digital marketing budgets for paid social advertising. • Delivering monthly on-going reports of campaign and digital results to wider teams including; restaurant/bar bookings, sales volumes, ticketed event sales, gifting revenue. Ensuring that KPIs are met, whilst maintaining regular measurement of the overall ROI of campaigns. • With a business minded-approach, identifying and developing key partnerships with third-party organizations in keeping with the brand and marketing initiatives – Jo Malone, Mallow & Marsh, Artisan du Chocolat & a wide range of Champagne and Spirits brands. • Creating and editing content for a range of both offline and online marketing materials, maintaining a consistent tone of voice, representative of the brand Key Achievements: • National Champagne Week Campaign (Oct 2016) – From conception to activation, led and co-developed Champagne Week to become a national campaign. Created a brand identity, identified key partnerships, online platforms and executed 30+ consumer events. This gained over 100+ national media coverage and a reach of 370M. +14% Champagne sales increase in October YOY, selling 650 consumer tickets and over 8000 glasses of Champagne across all retail sites in 7 days. • GirlPower Campaign (Mar 2017) – Creating and delivering a key campaign influencer event in line with International Women’s Day. Confirming key speakers; e.g. Anna Whitehouse, Jacinta Phelan, five key partners; e.g. Jo Malone, Pinkster Gin &Annie Haak, managing PR, digital content, event set-up, menus and overall event budget. Tickets sold out in three days generating £2500+ leading to a further five confirmed future bookings at our venue. • Implemented BookaTable as the main booking system across all retail sites, gaining access to third party promotional platforms e.g. London Restaurant Festival, Afternoon Tea Week, Free Flowing. Mar 2017 Vs 2016, covers are up 403% YOY.
Key Responsibilities: • Quality assuring all marketing content and design for email and web communications in the Searcys group, including e-newsletters and 3rd party e-campaigns. • Managing social media strategies in line with each campaign, setting top line KPIs with agencies and venues to increase following and consumer engagement. • Project managing the creation of a new Searcys central website and an additional 30 venue websites, ensuring top end user functionality and a simplified customer journey focusing on key objectives: bookings and enquiries. • Primary liaison with both PR & Media agencies to decide channel strategy, internal/external communications and sign off press releases • Managing digital analytics platforms including Hootsuite, Google Analytics and Campaign Monitor. • Supporting the implementation of centralised and venue specific marketing campaign material. • Strong evaluation/exit report of campaigns based on ROS, digital & consumer reach and ROI for both Searcys & drinks partners whilst managing monthly/annual marketing budgets. Key Achievements: • Brand Re-fresh – Implemented the brand re-fresh for Searcys Masterbrand, developing brand DNA, logo & brand guidelines as well as communicating new brand packages internally and externally to all 3rd parties • Digital Training Program – Implementing and co-running a quarterly, internal digital training program maximising online opportunities in web, email and social media for Searcys group, encouraging staff engagement with on-going digital initiatives.
Key Responsibilities: • Extensive sample management, liaising consistently between the team, clients and key media contacts in order to achieve maximum coverage for clients • Organising and liaising press requests as well as building and improving client and media databases across all accounts. • Collating and presenting weekly and monthly coverage reports across all accounts both internally & at client meetings • Editing & signing off copy for website stories, press releases and printed collateral in line with clients’ requirements Key Achievements: • Press Day AW15 – Managing set up of all allocated account areas to ensure clients receive maximum press engagement on the day and following up with media to gain maximum coverage after the event
Key Responsibilities: • Implementing all elements of marketing activity, creating and managing social media channels. • Utilising copy writing skills to generate marketing documents for all companies within the Claymore group. • Creating and co-managing project plans for various marketing initiatives Key Achievements: • Project managing the company re-brand primarily the development of a new fully-functional website – populating content and managing all ongoing updates.
Awarded: BA First Class Honours