Purpose led brand communications and specialist still-life creative. I'm a strategic creative with training in fashion design, a background in PR/marketing, a penchant for product styling - oh, and a healthy interest in the health industry, with a few years of physiotherapy study under my belt. My varied experience has set me up with a broad skillset and comprehensive understanding of how, when and where brands need to share their messages, and I'm driven to help businesses tell authentic stories in a dynamic digital landscape. I work with both startup and established businesses to define, refine and implement effective communication strategies, and believe in developing authentic, purposeful content to engage and inform audiences. I do: - purpose-led brand communications strategy - creative concepts - content production (AD / copy / photography) - social media strategy, management and training - copywriting (brand / social / digital / advertising) - specialist still life + product styling My unique top talents are: - a boundless appreciation for, and extensive knowledge of, the English language (to make up for my lack of skills in any other language) - the ability to craft the equivalent of a best-seller in Instagram Stories - a solid understanding of biomechanics, anatomy and physiology, so I really can geek out over those new sneaker developments - a thorough understanding of the complexity of supply chains, ethical production and the growing 'sustainability' conversation. Instagram native @clairemueller / running enthusiast @run_your_styleLocked Pro Plan feature
Working with the startup team to launch Airtasker UK (www.airtasker.co.uk / @airtaskeruk), the first international iteration of Australian task-marketplace Airtasker (www.airtasker.com / @airtasker). - Developed social strategy - Created content in collaboration with brand designer - Implemented and managed social communications, testing and adjusting to quickly implement learnings in dynamic startup environment. - Creative and copywriting to assist marketing
Freelance creative, incorporating: Styling for editorial and advertising - specialising in flatlay and product Social media strategy, content and management Visual merchandising Copywriting
Responsible for all brand communications for growing sustainable-textile startup. - Redeveloped brand identity, assisting repositioning in market - Redeveloped website in collaboration with external graphic designer and developer, streamlining enquiries and increasing sample sales by 300% - Created brand assets, including business plan, pitch deck and presentations - Developed social media strategy, created content and managed communities, organically growing following by 10k+ - PR and partnership development
BoF global top 10 fashion design school. Received Third Year Graduate student award.