Claire Mueller

Brand Creative-AD-Copy | Social Strategy | Still Life

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFashion Stylist - Copywriter - Social Media Strategist

Projects

About me

A communications creative helping brands tell authentic stories in a dynamic media landscape. I'm an Australian-in-London with training in fashion design, a background in PR/marketing, a penchant for product styling - oh, and a healthy interest in the health industry, with a few years of physiotherapy study under my belt. My varied experience has set me up with a broad skillset and comprehensive understanding of how, when and where brands need to communicate their messages, and I'm driven to help my clients do this better, whatever their field. I work with both startup and established businesses to define, refine and implement effective communication strategies, and believe in developing authentic, purposeful, delightful content to engage audiences. I do: - creative concepts and content production - social media strategy, management and training - copywriting (brand / social / digital) - still life + product styling My unique top talents are: - a boundless appreciation, and extensive knowledge, of the English language (to make up for my lack of skills in any other language) - the ability to craft the equivalent of a best-seller in Instagram Stories - a solid understanding of biomechanics, anatomy and physiology, so I really can geek out over those new sneaker developments. Instagram native @clairemueller / running enthusiast @run_your_style

Locked Pro Plan feature

Skills

  • Fashion
  • Advertising
  • Art Direction
  • Copywriting
  • Lifestyle
  • Still Life
  • Pre Production
  • Producing
  • Styling
  • Web Content
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Social Media
  • Product Styling
  • Brand Creative Strategy
  • Branding
  • Visual Branding
  • Visual Communiation

Companies I’ve worked with

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  • Airtasker

    Airtasker

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    • Tech
  • FRAME

    FRAME

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    • Health, Wellness and Fitness
  • P

    Piñatex

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    • S

      STM

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      Work history

      Currently

      Social Media Strategist

      Airtasker

      Jan 2018
      • London, United Kingdom
      • Freelance
      • Working with the startup team to launch Airtasker UK (www.airtasker.co.uk / @airtaskeruk), the first international iteration of Australian task-marketplace Airtasker (www.airtasker.com / @airtasker). - Developed social strategy - Created content in collaboration with brand designer - Implemented and managed social communications, testing and adjusting to quickly implement learnings in dynamic startup environment. - Creative and copywriting to assist marketing

      Currently

      Freelance Creative

      Claire Mueller

      Oct 2007
      • Australia
      • Freelance
      • Freelance creative, incorporating: Styling for editorial and advertising - specialising in flatlay and product Social media strategy, content and management Visual merchandising Copywriting

      2018

      PR/Communications Manager

      Piñatex

      Jul 2017 - Jan 2018
      • London, United Kingdom
      • Full Time
      • Responsible for all brand communications for growing sustainable-textile startup. - Redeveloped brand identity, assisting repositioning in market - Redeveloped website in collaboration with external graphic designer and developer, streamlining enquiries and increasing sample sales by 300% - Created brand assets, including business plan, pitch deck and presentations - Developed social media strategy, created content and managed communities, organically growing following by 10k+ - PR and partnership development

      Education

      2010

      Bachelor of Design (Fashion)

      RMIT university

      Jan 2008 - Dec 2010
      • Melbourne, Australia
      • BoF global top 10 fashion design school. Received Third Year Graduate student award.