I sit at the interface of digital and technology teams at Penguin Random House, ensuring the two teams communicate well, and support one another in the best way possible. I am involved in all aspects of technology and digital strategy development, as well as developing ways of working and improving organizational structure. I lead Technology and Digital through feasibility studies, early-stage implementation, and scoping of major strategic projects.
I was recruited by Oxford Dictionaries' Editorial Director to act as Business Analyst in the critical post-launch phase of a new oxforddictionaries.com site. I was responsible for analysing and translating website traffic data, sales data, website behaviour. I designed experiments and research to elicit a better understanding of our users (11m uniques/month), and made actionable recommendations which had a direct positive impact on revenue from the site.
I worked as Project Manager setting up Oxford Global Languages as a new business unit for Oxford Dictionaries. My responsibilities included implementing best practice processes and tracking for all aspects of the programme, to ensure on time and budget delivery of lexical data to high profile technology companies. I participated in some business development activities and successfully led negotiations with content suppliers.
As Senior Editor, my main responsibilities were researching markets in order to validate new product ideas, designing and briefing editorial teams to produce products to the required spec. As part of this role, I introduced the concept of prototyping and validation to OUP's ELT editorial team, and using this approach was able to secure the highest ever investment into an ELT grammar series (£250k).