Managing and developing existing ODI partnerships with Arup, Coop, Deutsche Bank, Thomson Reuters and Syngenta ○ Ensuring that the relationship remains strong and there is continued mutual benefit in the partnership. ○ Ensuring that all outputs are delivered accurately and on-time, including coordinating deliverables from other ODI team members. ○ Identify new opportunities, ensuring they are followed up and closed. ○ To ensure partners are kept up to date with ODI news and events.
Building and driving forwards the development of Ravensbourne’s commercial income generation projects - training, events and commercial projects Manage the EIC department to ensure new commercial business opportunities for Ravensbourne are maximised To fully exploit the commercial and strategic use of the institution to secure legacy, reputation, profile and income generation Managing the departmental budget and to ensure targets set by the Director of Finance and Commercial Development are met; managing a cost budget and reporting on all commercial activities Leading on the strategic vision of the EIC department to ensure maximum commercial income and activities are achieved; developing a commercial strategy and business plan year-on-year Leading on the development of new business to improve income, reach and impact of the institution; engaging students and academics with corporate partners and sponsors to leverage skills and talent and giving students strong work opportunities Managing the marketing of EIC’s projects and its outputs and ensure the web, social media and marketing presence is effective to draw in new partners and commercial projects Ensure relevant processes, systems and reporting mechanisms are developed and implemented in order to effectively monitor income targets Select, develop and assess strategically the development of appropriate operational procedures, contracts and agreements for all commercial projects Leading on developing strand of activity from exhibition and curation of student work and content
• Account manager for Barclays, managing internships, key R&D projects, events and activity across Ravensbourne bringing in over £170,000 over three years • Account manager for Ogilvy across all businesses, dealing with event enquiries, live projects, training programmes, internships and the British Airways team for student projects • Developed five year sponsorship contract with Marks and Spencer for the BA Product Design Course resulting in revenue for the college and paid placements giving valuable work experience for students • Set up partnership with ad agency Bartle Bogle Hegarty to take on paid placements; also helped develop and deliver bespoke training programme 'BBH School of Digital' for staff worth £50,000 • Worked with external partners LOCOG, LendLease, Royal Collection and Camelot on sponsored academic projects • Project-managed student and academic teams on three successive Samsung R&D projects • Supported events and delivery with key clients –Adobe, Crafts Council, Google/FutureGov, UKTI, Microsoft and Music Tech Fest, streamlining and updating the events process • Promoting Ravensbourne as an events venue, developing website content, collateral and case studies
Cherry is a business development consultancy working with creative agencies to help find and win new clients on their behalf. Its’ unique offer is working in-house with clients, setting it apart from other new business agencies. Key achievements: • Consistently hit meeting targets, uncovering live briefs worth in excess of 1 million • Successfully retained key clients, billing over 8k a month in revenue for Cherry • Won and retained a fee-paying client for Cherry worth over 40k • Developed a bespoke marketing communications piece to promote the company Main responsibilities: • Account manage four clients: Stocks Taylor Benson, a design company specialising in packaging, POS and print; Instinctif, an employee communications agency, an events company in Dubai - Gorgeous and corporate reporting specialist 35 Communications. • Develop and deliver an in-depth new business strategy for each client including SWOT analysis, targeting rationale, industry research and detailed campaign plan • Build and populate detailed databases for each client including FYE, marketing spends, review dates, turnover, contact details and decision makers • Nurturing opportunities from cold contact through email, post and ‘phone to secure qualified meetings • Developing compelling sales propositions for each client to bring their offer to life - regularly evaluating success of campaign strategy against predetermined KPI’s and advise clients on ways to enhance their offer to market • Actively working on generating new business for Cherry from the marketing, advertising and design disciplines
D&AD is an educational charity for the creative industries, I was appointed to set up a sales team from scratch, increase revenue and establish networks for various key audiences Key achievements: •Increased sales from events and publications to £500,000 per annum, doubling revenue in many areas •Led new initiatives to ensure key revenue was brought in at traditionally quiet times •Outsold lecture series for the first time in D&AD history •Set up networking events for key audiences, devising marketing and communications on budget and within set time-frames to develop a loyal client base •Streamlined booking systems and processes; recording and analysing customer information and passing on information to other departments Main responsibilities: •Managed global sales for all paid-for events including awards show, lectures, talks and publication sales and developed relationships with key customer groups •Leading and developing a year-round sales strategy, delivering figures and reporting analysis to CEO and Management Team •Managed and developed one full time executive and temporary staff including recruitment, training and development, appraisals and incentives •Representing D&AD at all public facing events, helping to raise the profile and champion importance of creativity within business
Photonica was an international independent image library, positioned at third in the industry - now part of Getty Images Key achievements: •Re-established Photonica as a key photography source through face to face client visits, website demonstrations and network of established contacts – grew this market 20% above previous year •Introduced Iconica as a new brand of photography, encouraging international and local clients to select images and buy online, regularly hitting targets of over £1k a month •Trained and supervised a new member of the sales team, reported information and client feedback upwards and monthly sales figures to CEO level Main responsibilities: •Interpreting clients image requirements and delivering results on brief and to deadline •Communicating image requests to art directors and collaborating on forecasting image trends, liaising with keyworders •Pricing and negotiating on usages for images in all different types of media
Getty Images is the leading provider of imagery in the world; I covered advertising, design and travel sectors in London and the Midlands Key achievements: •Started as account executive, promoted to business development within six months •Increased revenue quarter by quarter and year on year, with some clients over 100% sales increase •Built valuable and lasting relationships with key clients (including a $100,000 image contract with MCI WorldCom), Landor, Thomas Cook, Boots and Ogilvy Group amongst others Main responsibilities •Working on key and target clients spending between £10,000 and £250,000 a year, seeking out new streams of revenue within each client by building relationships at all levels •Visiting clients on a regular basis, establishing Getty Images as the preferred supplier through setting up online discounts and building loyalty and trust. •Developed an understanding of each company buying processes, culture, politics, image requirements and decision-making unit •Mentored and supervised account executives on preparing for face to face visits, questioning and negotiating techniques