A freelance marketing & experience specialist, creative thinker and strategic planner.
With over 12 years in the retail and fashion industry I have seen the landscape develop into many different channels and enjoyed adapting strategy and planning to meet these demands.
If you just need a creative, in the know brain to bounce ideas off or full project management and planning, I can support to suit your needs and budgets covering the full marketing mix on and offline.
Work history
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Head of marketingBESTSELLER UK
London, United KingdomFull Time
Launched and developed the UK Marketing department for BESTSELLER with continual success in supporting product sell through and brand growth.
The position and department was very fluid, adapting to ever changing consumer shopping behaviour and habits, encouraging story telling and brand connection at all times.
Areas covered;
In store representation and experience, Digital mirroring and Strategy, Influencer outreach and Events, Content creation, Copy writing, Full circle Strategy and Planning, Budgeting, Research and Development.
Senior Marketing ExecutiveJD Sports
- Manchester, United KingdomFull Time
Working on the BANK Fashion side of JD Sports I predominantly managed their branded portfolio of over 100 brands inc. Adidas, Puma, Bestseller
group, Lipsy, New Era, Converse, building strong strategic relationships, acquiring buy related budgets and creating strategy accordingly.
I also managed Marketing support for over 80 stores including shopping centre relations, events and high ROI student events.
Everyday tasks included implementing POS, PR agency relations, OOH media, brand/product launches, creating marketing and events calendars, planning and implementing branded windows as well as supporting with own buy campaign creation and photoshoots.
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Skills
- Planning
- Strategy
- Content Coordination
- Copywriting
- Social Media Management
- Events Planning
- Creative Concepting
- Event Management
- B2B Marketing
- B2C Marketing
- Marketing Consulting
Education
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BA (Hons) Fashion and brand promotion with Marketing 2:1University of Central Lancashire
- Preston, United Kingdom
Modules included;
Buyer Behaviour, Press and Publicity, Promoting Fashion related products, Product development, Marketing Principles, Trend Prediction
Took on additional industry set projects with NEXT, River Island and Scholl