Work history
Founder
United KingdomFull Time
AIRE was established in 2016 by artist and designer Claire Williams. Based in Lancashire in North West England, the historical presence of the textile and print industry has provided a natural path of design exploration. Accumulating experience of 18 years in the surface print industry, in a design and educational context, the brand represents a passionate and creative approach to wall-coverings.
AIRE specialises in applying traditional drawing methods in a contemporary approach to create innovative print designs suitable for the high-end, residential and commercial wall-covering market.
A principle of AIRE is the focus on 'luxury' as a transfer of the passion of craftsmanship into an experience and atmosphere. We pride ourselves on creating a product that allows an interior to do this. We combine tradition and modernity with a resolutely forward design sensibility, always striving to innovate whilst creating modern classics that eschew short-lived trends.
The debut collection, 'Papillon' embodies a romantic craft of combining traditional watercolour florals onto digitally printed substrates; namely pearlescent, metallic and foil papers; to result in abstract and statement pieces. Inspiration is also drawn from the french translation of 'butterfly', where key references such as transformation, growth and elegance have been drawn upon.
As a homegrown brand, AIRE fully committed to collaborating with British manufacturers for the production, distribution and marketing of the product.
Founder
United KingdomFull Time
AIRE was established in 2016 by artist and designer Claire Williams. Based in Lancashire in North West England, the historical presence of the textile and print industry has provided a natural path of design exploration. Accumulating experience of 18 years in the surface print industry, in a design and educational context, the brand represents a passionate and creative approach to wall-coverings.
AIRE specialises in applying traditional drawing methods in a contemporary approach to create innovative print designs suitable for the high-end, residential and commercial wall-covering market.
A principle of AIRE is the focus on 'luxury' as a transfer of the passion of craftsmanship into an experience and atmosphere. We pride ourselves on creating a product that allows an interior to do this. We combine tradition and modernity with a resolutely forward design sensibility, always striving to innovate whilst creating modern classics that eschew short-lived trends.
The debut collection, 'Papillon' embodies a romantic craft of combining traditional watercolour florals onto digitally printed substrates; namely pearlescent, metallic and foil papers; to result in abstract and statement pieces. Inspiration is also drawn from the french translation of 'butterfly', where key references such as transformation, growth and elegance have been drawn upon.
As a homegrown brand, AIRE fully committed to collaborating with British manufacturers for the production, distribution and marketing of the product.
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Education
MA
- United Kingdom
The focus of the MA Interior Design course was rooted in 'creative practice'. As a postgraduate student, I was able to form a uniquely individual, tailor made programme of study. Choosing to work within an established area of contemporary interior design practice, design aesthetics for the commercial sector were explored.
MA
- United Kingdom
The focus of the MA Interior Design course was rooted in 'creative practice'. As a postgraduate student, I was able to form a uniquely individual, tailor made programme of study. Choosing to work within an established area of contemporary interior design practice, design aesthetics for the commercial sector were explored.
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