After 12 years in the fashion industry as a designer working for a handful of reputable brands in London across multi-product, I decided to become a freelancer in 2019 where I help established and start-up brands navigate the complicated world of fashion design through the use of moodboards, trend-forecasting and tech pack development ready to hand directly to manufacturers, all accompanied with a total of 14 years experience.
I have also developed a keen interest in sustainable fashion and enjoy working with brands who embrace sustainability in their values and open to ideas on how they can minimise their impact on the environment.
My attention to detail is paramount and I will always recommend and pursue the best options when designing, as well as keeping to the project brief.
Being a Fashion mentor at The University of Westminster since 2016 has prompted me to write about working in the industry, as well as key skills needed to pursue a career in Fashion Design and DIY tips to create your own fashion brand.
Projects
- 'Occasionwear'My 10th collection for fashion brand, ELVI. I designed an occasionwear collection for SS18 which had a really good reaction, it actually went so well that we decided to continue offering a capsule occasion collection each season going forward. For AW18, I wanted to disregard the long-term stereotype of dark, jewel colours only being used in Autumn/Winter and brights for Spring/Summer…therefore introducing our hero romantic floral print on a bright okra base and acting as the anchor for the coll
- 'Rhapsody'The ‘Rhapsody’ muse is based on Michelle Pfeiffer’s character from the 1983 film, Scarface. Her character ‘Elvira Hancock’ is the embodiment of high-gloss 80’s style. Her liquid satin Sapphire Blue slip dress worn in the film influenced one of the key colours of the story, which is translated into a rich satin two-piece and our hero midaxi faux fur coat. Key elements include notorious batwing sleeves seen on a luxe gunmetal dress and plunging necklines formed by functional wrap details leaving
- 'Adagio'The ‘ADAGIO’ muse is based on a fictional character, Aurelie, a principal ballerina-turned-artist. Having travelled the world as a ballerina, she now resides in New York. Her loft apartment has exposed brick walls and industrial details... this also serves as her workspace where she paints and listens to Sade. The ‘ADAGIO’ collection features subtle hints of Aurelie’s life as a ballerina, such as wrap and tie details echoing the ribbons from ballet slippers. Oversized tie-front shirts are wo
- 'Summer of Stabilo'This collection is in response to the abundance of bright colour that appeared on the catwalk shows and also street style looks where influential women blocked their clothing with contrast coloured accessories. Named after Stabilo highlighter pens, ‘Summer of Stabilo’ is super fun with main muses being Confetti Crowd and Naomi Shimada, influencers who definitely are not afraid of colour! Key looks are the soft trouser suit in shocking pink, one sleeve detailing and moving on the key colour of th
- 'Sartorial Pearl'The idea behind ‘Sartorial Pearl’ began from a photo by Peter Lindbergh, taken in 1986 of three models wearing trench coats on the beach who became the muses of the collection. Key details are trumpet and bubble sleeves, the smock silhouette as well as cinched waistlines and pearl-trimmed accents. Pleats and rouleau buttons also decorate the pieces with the latter detail being used in functional and non-functional methods. Key colours are sage and forest green, with wisteria lilac highlights sat
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Work history
Founder, Designer & MakerSIX ACRE MEADOW
St Albans, United KingdomFull Time
Supporting circular fashion by offering a curated vintage collection as well as upcycling secondhand clothing that would have gone to landfill.
Freelance Fashion DesignerCLARAVPONG
St Albans, United KingdomFreelance
Helping fashion brands develop their collections through the use of moodboards, tech-packs and 14 years of industry experience.
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Skills
- Embellishment
- Fashion
- Womenswear Design
- Analysing Trends
- Colour Analysis
- Catwalk Analysis
- Dressmaker
- Machine Sewing
- Pattern Draping
- Mentoring
Education
BA (Hons) Fashion DesignUniversity of Westminster
- London, United Kingdom