Clare Gent

Account Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Branding
  • Account Manager
  • Presenting
  • Account Management
  • Business Development
  • Client Services
  • Direct Marketing
  • Management
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Social Media Marketing

Work history

Currently

Account Manager

Freelance

Oct 2015
  • Currently available for short-term freelance roles. Also open to temp-perm roles if suitable.

2015

Account Manager

BBD Perfect Storm

Mar 2013 - Aug 2015
  • Key day to day contact on VitalityLife account working with a Senior Account Director - Spanned strategy and communications for both IFA and D2C business. - Managed integral lead generation, acquisition and loyalty campaigns for both audiences. - Ownership of the Press/OOH development and production activity for the first D2C campaign. - Led development of online communication tools for IFA audience. - Created strong relationships and understanding of Client business leading to further account development opportunities. Key day to day contact on SKINS account working with Senior Account Director - Covered global brand strategy, development of integrated campaigns and real-time content creation. - Managed development of all campaign deliverables for SKINS A400. Including a stand alone parallax microsite and PR influencer activation. - Strategical input into real-time content creation and support for FIFA Official Non-Sponsor, Death of a Gentleman and Pacific Island Rugby campaign activations. Spanned development of online film content and management of social campaign activation. Additional roles: - Responsible for all account finances including development of all statements of work. Thorough understanding of margins and revenue required to hit quarterly targets. Also ran weekly forecasting of account. - Sole resource manager for entire creative team for Agency.

2013

Account Manager

Bright Blue Day

Aug 2011 - Mar 2013
  • Key Client accounts included: HP Software Solutions, Zurich Insurance, Navico and VSO to name a few. - Led a wide variety of B2C and B2B integrated campaigns. Predominately focused on social and digital channels. - Managed full account finances through weekly forecasting to ensure quarterly targets were being met. - Actively sought out new account opportunities and brought in a number of new projects. - Delegated status reports, cost proposals, timing plans and smaller amends/projects, and carried out quarterly appraisals, to ensure career growth for Account Executive. - Owned and managed a selection of websites, including UX and design refreshes alongside content creation. - Wrote a number of new business proposals advising on overall business marketing strategy as well as key ways to implement. - Studied and achieved a credit for the IDM Post Graduate Diploma in Digital and Direct Marketing.

Education

2013

Post Graduate Diploma

Institute of Direct and Digital Marketing

Aug 2012 - Jan 2013
  • Direct and Digital Marketing

2011

Psychology

University of Warwick

Aug 2008 - Jun 2011
  • BSc

2008

Psychology, Chemistry and Biology

Oxford High School

Aug 2001 - Aug 2008
  • A Levels