Clare Macdonald

Writer & Director

FollowUnfollow
  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Creative Director - Copywriter

Projects

Projects credited in

About me

I am a writer and director, creating ideas to brief, from concept to finish. I work in teams and alone as required. I am solutions-orientated, welcome feedback, rethinking, and redrafting to get the perfect fit for the brief. I am also one half of C+C Creative Duo with Clayton Junior www.claytonjunior.com/design I grew up in France, read classics at Oxford and worked in the City, before retraining in film and scriptwriting at the National Film and Television School, where my short film Death of a Pet got me a NFTS Star of Tomorrow award at BAFTA. I have written and developed concepts for projects ranging from bands to fashion labels, government departments and large corporates. My experience developing, pitching, reporting on portfolios to clients, and roadshow running for emerging markets funds, has given me lasting skills to translate complex concepts into understandable language across sectors. For me, it all about addressing the audience. I also enjoy comedy and continue to write for tv and performance.

Locked Pro Plan feature

Skills

  • Screenwriting
  • Directing
  • Ad Copywriting
  • Treatment Writing
  • Advertising
  • Copywriting
  • Writing
  • Pitching
  • Bespoke Training
  • Creative Workshops

Companies I’ve worked with

View all
  • F

    Freelance

    FollowUnfollow
    • O

      Ogilvy & Mather Advertising

      FollowUnfollow
      • A

        Architectural Association School of Architecture

        FollowUnfollow
        • T

          The Specialist Works

          FollowUnfollow

          Work history

          Currently

          Senior Copywriter

          Freelance

          Sep 2016
          • London, United Kingdom
          • Freelance
          • I work as a copy and script writer for clients and briefs as diverse as government departments, utilities and luxury consumer. I work fast, to brief, balancing and accommodating the requirements of multiple stakeholders with professional calm. References on request.

          2018

          Creative Copywriter

          Paper & Pixels

          Mar 2018 - Mar 2018
          • Brighton, United Kingdom
          • Freelance
          • Direct Mail Campaign - Big Brand Charity client

          2018

          Creative Copywriter

          Moneybox

          Nov 2017 - Feb 2018
          • London, United Kingdom
          • Freelance
          • Concepting / copy - OOH / Social campaigns for London & Glasgow underground

          2017

          Creative Copywriter

          The Specialist Works

          Sep 2017 - Nov 2017
          • London, United Kingdom
          • Freelance
          • Pitch concept and presentation development Direct Mail Campaign - fundraising / long-term donor base growth

          2017

          Jun 2017 - Aug 2017
          • London, United Kingdom
          • Freelance
          • Concepting; rebranding ; Campaign sketches - FMCG (Unilever)

          2016

          Senior Copywriter

          MAAN

          Oct 2016 - Oct 2016
          • London, United Kingdom
          • Freelance
          • Fashion story writer for the MAAN Luxury swimwear label SS17 lookbook. I also wrote the collection's press release. References on request

          2016

          Feb 2010 - May 2016
          • London, United Kingdom
          • Freelance
          • I led Creative Workshops in writing, idea generation, filmmaking and analysis over a period of 6 years for multiple generations of foundation students.

          Education

          2014

          Nov 2011 - Feb 2014
          • London, United Kingdom
          • MA Screenwriting, Writer/Director 2 award winning short films, comedy

          2014

          Nov 2011 - Feb 2014
          • London, United Kingdom
          • MA Screenwriting Short Film Writing Directing Producing

          2001

          Oct 1998 - Jul 2001
          • Oxford, United Kingdom
          • MA Classics (Literae Humaniores)