Clare Modenesi

Clare Modenesi

Design LeadLondon, United Kingdom
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Clare Modenesi

Clare Modenesi

Design LeadLondon, United Kingdom
About me
Hi, I'm Clare. I'm a passionate, hard-working Senior Graphic Designer Creative with 16 years' experience. I have very recently started as Gousto's Design Lead in their in-house creative team. I have an integrated approach to work and love to take projects from start to finish. My strengths are in creative ideas generation, art direction, layout, illustration, branding, packaging design, print production and project management. I have my own freelance business with a wide range of clients. I have been freelancing for 16 years. I love working with new clients on new challenges in different mediums. I'm always looking for exciting new projects to get my teeth into. I spent a large part of my career working at innocent drinks starting in 2010 and finishing January 2020. I was innocent's senior designer and worked on everything from packaging to ATL creative. I worked in the group marketing team which means I got to work on creative for all their international markets and worked closely with all the local teams. I was a brand ambassador helping to keep things looking and sounding innocent across everything they do. Keeping in the know with what is happening in the design world is really important to me, that is why I also work with D&AD and have been one of the industry experts for their student portfolio sessions in 2016 & 2017. I was extremely privileged to be asked to be a judge for the 2017 packaging D&AD yellow pencil awards, a definite career highlight. Before innocent, I was a designer at Virgin Media and worked on a variety of projects including creating graphics for V Festival 3 years in a row. Prior to my Virgin days I worked agency side in a publishing house called Redhouse Lane Communications, predominantly working on magazine layouts, which is still a passion of mine.
  • Gousto 5 recipe box
    Gousto 5 recipe boxWe recently launched 5 recipes for our 2 person box so we had to shout about it. We created a campaign that ran on social and on our digital platform to tell all the good news.
  • Ncn'ean
    Ncn'eanI have done a number of design projects for Ncn'ean including business cards, stationery, leaflets, order forms, signage and information book. The largest project I have done is designing their bottles for their pre-whisky botanical spirit. I designed a large number of initial designs on multiple structures to get to the perfect final design. I have managed all the print production and commissioned high-end mock-ups to sell the designs to key stakeholders. Brand identity done by Fresh Britain.
  • Petit Chef
    Petit ChefI recently created the brand identity for a new kids’ food range called Petit Chef. I worked closely with the client to shape their brand and give them a unique, premium and fun style that can grow across a range of products that appeal to kids and parents alike. I designed all their collateral including the brand identity, packaging, photo shoots and website. I handled all print production, project management, creative concept and art direction for photo shoots and styled the location shoot. I
  • innocent dairy free ATL
    innocent dairy free ATLAfter launching the new innocent dairy-free range to the market, the next big challenge was to tell people about it. I developed the integrated ATL campaign including the TV commercial. Coming up with campaign concepts and executing them from start to finish is very satisfying for me. Photographer credit​: Chelsea Bloxsome Animation credit​: Jamie Wood Copy credit​: Anna Clare
  • innocent TV adverts
    innocent TV advertsI love working on TV commercials. Coming up with concepts, story boarding and selling the ideas really feeds my creative brain. I really enjoy working in a creative partnership, intensely brainstorming together and creating scripts. Almond ad credits: Production credit: MCA, Director: Daniel Cohen, Creative partner: Anna Clare Smoothie ad credits: Production and film credit: I-réel, Creative partner: Hayley Redman Juice ad credits: Production and film credit: I-réel, Creative partners: Hayley R
  • Virgin Media
    Virgin MediaDuring my time at Virgin I designed a number of brand assets like new home packs, product brochures, store graphics, press ads, direct mailers, product packaging, sub-branding and events. We would constantly be thinking of ways to push the brand and surprise customers.
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Work history
    Gousto logo
    Gousto logo
    Design LeadGousto
    London, United KingdomFull Time
    I have recently started at Gousto as their Design Lead, working with our large design team, copy, ops and photography to deliver category leading creative.
    Innocent logo
    Innocent logo
    Senior designer/creativeInnocent
    London, United KingdomFull Time
    I currently ​work at innocent and have done so since 2010. I'm innocent's senior designer and work on everything from packaging to ATL creative. I work in the group marketing team which means I get to work on creative for all our international markets and work closely with our local teams. I am a brand ambassador helping to keep things looking and sounding innocent across everything we do.
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  • Packaging Design
  • Illustration
  • Print Production
  • Ideas Development
  • Advertising
  • Creative Direction
  • Graphic Design
  • TV Campaigns
  • ATL Advertising
  • BTL
    (BA hons) Graphic DesignCumbria Institute of the Arts
     - Carlisle, United Kingdom