Clarissa Pabi

Clarissa Pabi

Marketing Manager, Podcast Developer and Executive ProducerLondon, United Kingdom
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Clarissa Pabi

Clarissa Pabi

Marketing Manager, Podcast Developer and Executive ProducerLondon, United Kingdom
About me
I’m a multi-award-winning Content and Marketing Specialist, with expertise in transmedia storytelling and building audiences for books and podcasts with a track record of generating multi-million pound revenue streams. I started my career in 2012 through a Creative Access publishing internship at Penguin Random House after graduating from Oxford University. I worked in the publishing industry for over 7 years Identifying new publishing market opportunities and marketing countless numbers of non-fiction and fiction bestsellers from YouTubers Dan and Phil, dodie, George The Poet, Megan Jayne Crabbe, Lily Allen, Sheryl Sandberg, Professor Steve Peters, Adam Grant, Dr Edith Edgar, Andy Weir and more, generating multi-million pound revenue streams directly from my work on books, audiobooks, ebooks and live events. My highlights include pioneering the first influencer and audiobook marketing campaigns at Penguin - resulting in the fastest selling audiobook and the first audiobook to be published at a different time that the physical and digital editions, as well as creating and marketing the first non-branded podcasts within the publishing industry at Penguin Random House and Bonnier Books. I have a particular interest in audio, podcasts, and digital storytelling. I have produced the world’s first binaural audiobook trailer downloaded over 4 million times and resulting in the fastest selling book for Penguin Random House, created the first conductive ink audiobook printed by a publisher, created and produced the first non-Penguin branded podcast; I also created the first standalone podcast series for Bonnier Books in 2019: Bathe The Podcast. Further to this I also worked with a small team to pitch a new cross-company brand and devised the idea to make it a podcast ‘The Is Spoke’ to the CEOs of Bertelsmann, Penguin, Sony BMG and Freemantle Media and won investment – it launched in autumn 2018. In 2017, whilst working in publishing by day, by night I became the Executive Producer books podcast Mostly Lit transforming it into the UK’s number 1 independent books podcast where she produced episodes with authors such as Booker winner Arundhati Roy, Sir Lenny Henry, Ysra Daley-Ward, Black Lives Matter co-founder Patrisse Khan-Cullors, Tomi Adeyemi, Inua Ellams, Courttia Newland, Guy Gunaratne, Emma Gannon, Sam Conniff, Matt Haig and more and worked on first podcast residency at The Times and Sunday Times Cheltenham Literature Festival and year long marketing partnership with Waterstones all in her spare time. I left corporate publishing in 2019 after being headhunted to become a Content Development Manager at Acast developing some of the UK and world’s most listened to podcasts and crucially developing their audience. In addition to working on growing the audiences of no.1 podcasts from Feel Better Live More (the UK’s largest podcast hosted by a person of colour) Dear Joan and Jericha, The High Low and launching global hits The Missing Crypto-Queen, I have expertise in working on launching podcasts and growing audiences of new podcasts like no.1 Reality Check with Amber, Anna and Yewande which became the first podcast hosted by women of colour on Acast to go to no.1 to gal-dem, Talking Politics History Of Ideas a new podcast aimed at students and curious thinkers launched in lockdown which topped the charts receiving over 250k listens in the first week of launch , an innovative daily podcast from Murad Merali and more - focusing also on working both with new independent podcasters and digital-first publishers like gal-dem, Polyester, Amaliah Black Ballad to LADBible. Outside of working at Acast I sit on the advisory board for Creative Access - a social enterprise dedicated to providing paid internships for young people from under-represented backgrounds - and I work via my own creative studio where I am an independent producer, exec producer and marketeer and work on no.1 personal development, business and finance podcast Caught Off Guard created and hosted by Patricia Bright launched in 2019). I also mentor students, writers and podcasters.
Projects
  • Marketing Manager for Lily Allen's My Thoughts Exactly in hardback, ebook and audiobbook
    Marketing Manager for Lily Allen's My Thoughts Exactly in hardback, ebook and audiobbookDevised and executed the campaign for Lily Allen's book My Thoughts Exactly
  • Executive Producer and Manager, Mostly Lit Podcast
    Executive Producer and Manager, Mostly Lit PodcastMy role was two-fold and involved me helping to tell Mostly Lit’s story and simultaneously enabling Mostly Lit to share their passion for stories and storytellers with different audiences through the podcast. My responsibilities involved managing a small team of 3 and ensuring creative conversations and brainstorms Mostly Lit, publishers and film production companies are translated into programming, operations, comms, marketing and partnerships for podcast. I launched marketing partnerships wit
Projects credited in
  • This International Women’s Day 2019, meet 100 trailblazers redefining the creative industry
    This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88
Work history
    Acast logo
    Acast logo
    Content Development ManagerAcast
    London, United KingdomFull Time
    M
    M
    Executive Producer and ManagerMostly Lit Podcast
    London, United KingdomFreelance
    I relaunched and rebranded a books and pop-culture podcast which has now come multi-award winning podcast and the UK's leading books podcast. My role is two-fold and it involves me helping to tell Mostly Lit’s story and simultaneously enabling Mostly Lit to share their passion for stories and storytellers with different audiences. My responsibilities involve managing a small team of 3 and ensuring creative conversations and brainstorms Mostly Lit, publishers and film production companies are translated into programming, operations, comms, marketing and partnerships for podcast. I've launched marketing partnerships with brands such as Waterstones and we have worked with Cheltenham Literature Festival to create a new role for ourselves, which sees us becoming the first podcast-in-residence, hosting events (including an live podcast episode with Sir Lenny Henry) and creating bts content around the festival. In addition to these partnerships I have produced several sold out live shows with Mostly Lit at The Roundhouse Theatre, Waterstones Picadilly, Mfest, The British Library, Kings Place, Bare Lit. In the past year alone Mostly Lit have interviewed and produced episodes with Man Booker Prize winning author Arundhati Roy, Courttia Newland, Guy Gunaratne, Ayọ̀bámi Adébáyọ̀, Gabourey Sidibe, Yrsa Daley-Ward, Inua Ellams Emma Gannon, and Nelson Mandela’s grandson Ndaba Mandela for the podcast. Mostly Lit have have also created episodes on subjects ranging from The Great Gatsby, to Zora Neale Hurston, to Black Panther and Robyn Travis; and other hidden and unexpected gems, which is what we and our listeners thrive off – the discovery of a new book, story, author, and voice.
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Skills
  • Marketing Strategy
  • Digital Production
  • Marketing
  • Strategy
  • Project Management
  • Growth Hacking
  • Advertising
  • Copywriting
  • Communications
Education
    U
    U
    English Language and LiteratureUniversity of Oxford
     - Oxford, United Kingdom
    L
    L
    A LevelsLa Swap Sixth Form
     - London, United Kingdom
    AS Level Physics, Philosophy, Maths, English Literature, Critical Thinking A Level Maths, Philosophy, English Literature
Awards
    F
    F
    FutureBook40 AwardFutureBook
    An inaugural list of 40 innovators working within the publishing industry compiled by Europe’s biggest publishing innovation.
    T
    T
    Rising Star AwardThe Bookseller
    The Bookseller's Rising Stars is an annual list of the book industry’s up and comers, first run in 2011 and founded by The Bookseller's features and insight editor Tom Tivnan. The list comprises of forward-thinking individuals from all sectors of the trade whose actions have caught the eye and who have been singled out as possible leaders of the future.
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