Claud Williams

Entrepreneur, Brand Consultant & Public Speaker

London, United Kingdom
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Projects credited in

About me

At 17 I found the world of business. I have always been creatively minded, but with this discovery, I finally found a medium most natural for me to express my ideas. While at college and university, I launched 4 businesses and numerous creative projects, allowing me to sharpen my entrepreneurial and leadership skills. Unknowingly, I was also looking for the idea and message I would later build my life philosophy around, shortly after graduating I found it. The concept of the Practical Dreamer. Now I am sharing this idea through my startup: Dream Nation, where my team and I are building a personal development brand fit for the 21st century. Additionally, I also offer marketing and branding consultations for businesses and nonprofits. Through speeches, workshops, blogging and other creative projects, I also share lessons I’ve learnt on my journey.

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  • Photography
  • Events
  • 5+ Years Project Management
  • Public Speaking
  • Marketing
  • Brand Copywriting
  • Brand Development
  • Video Production
  • Web Design
  • Brand Storytelling

People I’ve worked with

Companies I’ve worked with

  • Barbican Centre

    Barbican Centre

    • Arts and Culture
  • V&A


    • Arts and Culture
  • Commercial Break

    Commercial Break

    • Advertising
  • A New Direction

    A New Direction

    • Charity

Work history


Graduate Enterprise Advisor

Loughborough University

Sep 2018
  • Loughborough, United Kingdom
  • Full Time
  • I manage Loughborough University's business incubator programme called "The Studio". My role involves advising and training a group of handpicked graduates during the early stages of their entrepreneurial journeys, giving them and their businesses a greater chance of success.


Co-founder and Managing Director

Dream Nation

Aug 2013
  • London, United Kingdom
  • Full Time
  • Dream Nation is a personal development brand designed or the 21st century. We create events, training and technology helping people to improve their productivity, emotional intelligence, financial literacy and physical health.


Public Speaker

Jun 2012
  • London, United Kingdom
  • Freelance
  • I believe public speaking is without a doubt the most powerful and effective method of communicating an idea, and ideas are the only thing needed to change a life. I've told my story and shared the lessons I've learnt from life and business with audiences all across the UK and internationally. Some the organisations I've had the pleasure of speaking for include: TEDx, Loughborough University, Manchester Metropolitan University, The Creative Entrepreneur Conference and Teach First To see me in action, watch my TEDx Talk at the following link:


Co-Founder and Account Director

The Creative Circle

Dec 2012 - Jun 2014
  • Loughborough, United Kingdom
  • Full Time
  • A B2B creative and digital agency. Offering services in: - Brand Development - Web Design and Development - Photography - Video Production - Marketing Campaign Management


Founder and Creative Director

Starlight Imagery

Dec 2008 - Dec 2012
  • Loughborough, United Kingdom
  • Full Time
  • Starlight Imagery was a consumer-facing event and portrait photography company.



BSc Hons, Sports Management

Loughborough University

Oct 2008 - Jul 2012
  • Loughborough, United Kingdom



Creative Icon

The Dots

  • I was selected by The Dots as one of their Creative Icon.


Think Big Business Award

Loughborough University


Chief Ambassador

Aleto Foundation


Enterprise Award

Loughborough University


Inspiring Graduate

Loughborough University


Outstanding Marketer

Loughborough Students' Union



National Basketball Championship

English Schools