Claudia Barker

Claudia Barker

Lead CopywriterLondon, United Kingdom
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Claudia Barker

Claudia Barker

Lead CopywriterLondon, United Kingdom
About me
I'm a senior copywriter with over six years’ of experience crafting engaging, customer-centric copy for some of the world’s leading brands. Specialising in luxury e-commerce and travel, I'm comfortable working in fast-paced environments to tight deadlines. From product descriptions and marketing emails to brochures and blog posts, I can effortlessly adapt my TOV to suit any audience. My core skills include proofreading, editing, mentoring and team management.
Work history
    STA Travel logo
    STA Travel logo
    Lead Brochure CopywriterSTA Travel
     - London, United KingdomFull Time
    • Researching, writing and editing STA Travel’s global destination brochures • Writing engaging copy for education leaflets • Mentoring 2 Junior Copywriters • Providing support and feedback to Juniors with regular 1:1 meetings • Ensuring all content adheres to brand guidelines and reflects the company’s tone of voice • Updating style guides • Taking ownership of supplier corrections and amends to ensure factual accuracy • Assisting the Creative team with writing landing page copy for the website
    Harrods logo
    Harrods logo
    Senior Online CopywriterHarrods
     - London, United KingdomFull Time
    • Line managing 6 Junior Copywriters • Providing support and feedback to Juniors with regular 1:1 meetings • Conducting performance reviews • Allocating work and dealing with online amends when Lead Copywriter is away • Interviewing and recruiting new team members • Approving annual leave and flexi time requests • Writing up to 20 commercially focused product descriptions per day across all categories • Writing SEO-driven banner copy, brand page overviews and marketing emails • Subbing up to 60 product descriptions per day • Creating and updating company style guides • Acting as a point of contact for Trade teams • Liaising with Styling, Photography and Production teams to ensure studio efficiency
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Skills
  • Copywiting
  • Editing
  • Proofreading
  • SEO
  • Team Management
  • Organisation
  • Web Content
  • E-commerce
  • Brochure Copywriting
  • Email Marketing
Education
    U
    U
    BA (Hons) Journalism, 2:1University of Chester
     - Chester, United Kingdom