About me

I am passionate about advertising, digital marketing & technology. I have lead projects for national and international accounts using a creative approach as a solution for strategic challenges. Over the past 7 years I have specialized in Digital, where I have applied my business expertise in leading projects for Coca-Cola, Banamex, Absolut, Levi´s, Scribe, Motorola, Nutella, Ferrero Rocher, Subway.

QuestionsProjectsExperienceTeam

Projects

• Scribe Billboard

Work history

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Head of Digital Strategy and OperationsAgencia Viva
Apr 2011 - Sep 2017MexicoFull Time
Clients: Coca-Cola, Banamex, Motorola, Scribe, Absolut, Levi´s, Ferrero Rocher, Nutella, Subway. I was entrusted with the strategic and operational management of the Agency bringing excellent results for the Agency’s revenue and billings. As a part of the management team, I built and lead the following departments: social media, client services, production and media. I have developed successful digital strategies based on insights with a creative approach and managed social media communities up to 3M fans for International brands such as Absolut Vodka, Ferrero Rocher, Levis. As a leading agency in Mexico, I have been closely involved on developing new technologies to take advantage of the most trending tools such as Augmented Reality, 360 Video, Beacons, etc. I have proven abilities coordinating content production on digital platforms winning a Cannes Lion for the Scribe Billboard campaign on 2013 https://vimeo.com/64732008 This campaign also achieved more than 100 million impacts on Twitter on the first 10 days.
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Senior Interactive Marketing ManagerCoca-Cola
Jan 2009 - Apr 2011MexicoFull Time
Digital leader for Coca-Cola brand campaigns Mexico & LATAM. On 2009 I was offered an spectacular professional challenge: To be part of the brand new digital team at Coca-Cola which was the state of the art of something nobody truly understood: How communications would be affected by the new digital era. As a part of that highly trained team, I actively contributed to the strategy and implementation of local & regional campaigns: FIFA World Cup 2010, Reasons to Believe, Teens (social media, content, media, production, analytics). I also managed a budget of over 30 million dollars with both local and International creative agencies. One of my biggest challenges was to coordinate the development of the content platform Coca-Cola TV, and to create the social media strategy for the production and distribution of its content, as well of the development of Coca-Cola FM online radio, for Mexico and Latin America. I successfully coordinated the first live online broadcast of a concert in Mexico: Paul McCartney´s concert, for Coca-Cola TV and other concerts in Latin America; as well as the live broadcast of the “Congreso de la Felicidad” (Congress for happiness), from Madrid, Spain.

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Skills

• Creative
• Digital Expertise
• Strategic Thinking
• Analysis
• Technology
• Management
• Finance Admin
• Client Service
• Passionate
• Leadership

Education

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BAUniversidad de la Comunicación
Sep 2000 - Sep 2004Mexico
Visual Communication Degree

Awards

Effie SilverEffie Awards
Effie Silver Category: Social Media Campaign: "Momentos Dorados" Brand: Ferrero Rocher
CANNES LION BRONZECannes Lions
Cannes Lion for the Scribe Billboard campaign on 2013 https://vimeo.com/64732008 This campaign also achieved more than 100 million impacts on Twitter on the first 10 days.

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