Projects
- THE INFINITE LOOPBrief: To raise awareness of Dementia Insight: Dementia patients repeat the same thing constantly as they suffer from memory loss. Such repetition can be perfectly demonstrated by the looping characteristic of vine videos. Solution: Using Vine's looping function to mirror dementia patient's memory loss patterns
- SKIPBrief: To advertise Handy.com - an on-demand cleaning, assembling and fixing service Insight: YouTube lovers are the perfect audience for Handy.com as they would rather watch cat videos than to clean/fix/assemble Solution: Using YouTube's Skip Ad button to highlight the ease and convenience of Handy's next day availability benefit
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Skills
- Advertising
- Digital
- Creative Strategy
- Social Media
- Idea Generation
- Food Styling
Education
Graphic Design
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