Multilingual creative copywriter with over five years of experience in versatile content creation for fashion, culture, music and e-commerce. A strong background in content management systems, SEO, web analytics, copywriting and sub-editing as well as translation, transcreation and social media. Always working collaboratively and conceptually from product creation and development through to multi-channel communication focousing on brand awareness and commercial sense. Let's do something together! @_claudiamanca_
I produced concise creative copy across all product pages and for the Style Feed (ASOS blog). My responsibilities included: - Supporting senior members of the team with organising workflow - Sub-editing and acting as a guardian of the house tone of voice and advising on the best writing practices for non-UK audiences - Ensuring digital photo and video assets are correct and consistent with copy - Carrying out site-wide quality control checks to amend punctuation, grammar or spelling mistakes and inconsistencies (e.g. inappropriate formatting, broken HTML links and more) - Training new starters and freelancers on house guidelines - Managing and updating copy templates to suit new formats and layouts - Overseeing a translation project to monitor copy translation performance in Italy, France and Spain and reporting on issues, suggesting alternative copy and liaising with an external translation agency
I was responsible for: liaising with PR firms, interviewing artists, commissioning mixes, creating content for the Style Guide in an SEO-friendly manner, updating images, sub-editing pieces from freelance contributors and pitching new artists and editorial content. Being thrown into a reactive and fast-paced environment taught me a lot about working in a creative team. I am able to plan ahead but also prioritise and work reactively. I work very well with multiple deadlines. Communication is a key strength for me, I am very approachable and always make the effort to build relationships within all areas of the business.
I was responsible for researching and creating content for a luxury publication which enhanced my creativity and understanding of this type of market. Editing, proofreading, liaising with PR teams and attending events as a representative of the magazine as well as approaching creatives further developed my interpersonal skills and taught me the meaning of professionalism.
Responsible for picking up and returning samples, assisting with shoot prep and maintaining and organizing the samples as well as being responsible for answering the phones and the usual running of Alister Mackie and Katy England's studio.
Responsible for creating content for both print and online, writing articles, researching trends, proofreading, fact checking and editing both the works of contributors and fellow Style editors. Also responsible for distribution of the magazine across the student body and through various social media platforms (Facebook, Twitter, Instagram) and events. All the above tasks were carried out in steady communication with the editor-in-chief, all the relevant section editors and the creative director. This role enabled me to deal with other people’s writing and opinions which I perceive as being as an extension of the author and therefore need to be respected. It was of the foremost importance for me to discuss editorial changes with our contributors before publication in a way that they could enhance their writing skills. This position gave me the chance to develop the abilities I was interested in while being directly involved with the Student’s Union and our community.
Responsible for answering the phones, management of petty cash and expenses, coordinating daily shopping and post collection, monitoring supplies and reordering stock, assisting Marios Schwab with PA style tasks when he is in the studio, carry out detailed research for events and creative resource material for the designer, creating documentation required across all departments, preparing and monitoring studio shipping/logistics, tracking sample movement between press and production and maintaining organization of the Marios Schwab archive. This role gave me the opportunity to gain first-hand experience in an industry that is usually foreclosed to non-fashion students. Here I gained concrete insight of what it means to work in a creative office therefore strengthening my administrative skills.