About me

I am a passionate and strategic Senior Account Manager with six years of experience working in leading media and creative agencies. Having worked in both global and UK market roles, my skills span strategy, creative and media planning and I am a reliable and efficient project manager. I'm also a very positive person and love working with a team to create amazing work.

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Projects

• Victorian Government COVID-19 ResponseI have been a key figure in the launch of the COVID-19 response for the Government of Victoria: ‘Staying Apart Keeps Us Together’ which aims to help Victorians stay connected and informed during the pandemic. I have led the delivery of this campaign across all channels, working with various stakeholders to pivot quickly and effectively with our creative messaging as the restrictions have evolved. https://mumbrella.com.au/premier-daniel-andrews-reminds-victorians-the-hard-work-isnt-over-in-covid
• AGL- Milo's New SpaceI worked with AGL to strengthen their brand perception within a tough category; energy is Australia's least trusted sector and AGL were perceived as being a part of the problem. I was a key figure in the launch of ‘Milo’s New Space’, which repositioned the way that AGL communicated with customers that were experiencing uncertainty when moving house. I managed the campaign from briefing to production, working closely with our creative team to ensure the emotive message of the TVC translated effec
• NARS & Refinery 29- Powermouth ExhibitionI worked with NARS during my time at The Story Lab, driving multiple and successful influencer and media partnerships. I was a key figure in the launch of their partnership with Refinery 29 which included an exhibition that celebrated female strength and expression through art and experiential installations.

Work history

Senior Account ManagerM&C Saatchi
Nov 2019 - Sep 2020Melbourne, AustraliaFull Time
Whilst at M&C, I have delivered integrated campaigns for Cricket Australia across their Men’s International and Big Bash League formats, managing every stage of the process from strategy to creative execution. More recently, I have been a key figure in the launch of our COVID-19 response for the Government of Victoria: ‘Staying Apart Keeps Us Together’ which aims to help Victorians stay connected and informed during the pandemic. I have led the delivery of this campaign across all channels, working with various stakeholders to pivot quickly and effectively with our creative messaging as the restrictions have evolved.
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Senior Account ManagerChe Proximity
Jan 2019 - Nov 2019Melbourne, AustraliaFull Time
Working with AGL, our challenge was to strengthen their brand perception within a tough category; energy is Australia's least trusted sector and AGL were perceived as being a part of the problem. A key part of our new launch of communications was the creative platform ‘Milo’s New Space’, which repositioned the way that AGL communicated with customers that were experiencing uncertainty when moving house. I managed the campaign from briefing to production, working closely with our creative team to ensure the emotive message of the TVC translated effectively across the entire user journey.

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Skills

• Project Management
• Production Management
• Media Planning
• Social Media Management
• Creative Briefing
• Campaign Activation
• Campaign Strategy

Education

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English LiteratureUniversity of Sheffield
Sep 2011 - Sep 2014Sheffield, United Kingdom
2:1 BA Hons