About me
Globally minded senior marketing professional with a solid record of achievement in planning; conceiving, orchestrating and implementing marketing strategies that build and boost brand value, engage consumers, create loyalty and accelerate impressive results.
Both a strategic and creative thinker, with a sophisticated understanding of brands and the worlds in which they exist with a successful track record of building brands with style, wit and real personality.
Projects
- Launch of biggest shoe store in the wordThe inventive, head-turning new concept store Level Shoe District generates a new take on shoe fashion, art and design. The store invites you to discover the newest trends of each season with a wide range of over 300 designers, organised in four departments to tailor to everyone’s taste; stretching from Women’s Designer, Contemporary, Men’s Designer to Trend. Level Shoe District is a full on experience of shoe frenzy with 40 boutiques offering luxurious and bespoke collections and hip young designs.
Work history
Head of Brand & Digital
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Part of senior management team that conceptualised and launched Level Shoe District from the inception in the record time of 9 months
Senior Marketing CoordinatorBurberry
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Oversee all brand retail marketing activities including new store openings and all seasonal events.
Supporting Creative Director on co-ordination of seasonal advertising photo shoots.
Management of all look book and brochure photoshoots shoots, including pre and post production.
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Skills
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Events PR
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
Education
BA History
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History
Awards
Speakers at the WWD Digital Forum London 2015
I was asked to to speak at WWD Forum on the subject of digital storytelling as well as what what role did digital play in the launch of Level Shoes.
http://wwd.com/accessories-news/clothing-furnishings/instagram-shoes-social-media-10121259/