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Globally minded senior marketing professional with a solid record of achievement in planning; conceiving, orchestrating and implementing marketing strategies that build and boost brand value, engage consumers, create loyalty and accelerate impressive results. Both a strategic and creative thinker, with a sophisticated understanding of brands and the worlds in which they exist with a successful track record of building brands with style, wit and real personality.
Part of senior management team that conceptualised and launched Level Shoe District from the inception in the record time of 9 months
Management of European marketing partnerships, collaborations and sponsorships. Strategy/execution of print and on-line advertising in Europe. (c. €30m media planning budget for corporate, retail, wholesale and licensing under direct or indirect management)
Oversee all brand retail marketing activities including new store openings and all seasonal events. Supporting Creative Director on co-ordination of seasonal advertising photo shoots. Management of all look book and brochure photoshoots shoots, including pre and post production.
I was asked to to speak at WWD Forum on the subject of digital storytelling as well as what what role did digital play in the launch of Level Shoes. http://wwd.com/accessories-news/clothing-furnishings/instagram-shoes-social-media-10121259/