About me
A proactive and dynamic Communications professional with over 8 years' experience working internationally across luxury and contemporary fashion and beauty clients. Responsible for overseeing and directing annual and specialised strategies from concept to execution in communications, brand partnerships, consumer marketing and events. Strong experience working across multiple departments & media channels with excellent interpersonal, communication, team and client management skills. Known for driving growth with leading global brands and delivering value back to the business.
Work history
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Brand ManagerANEST COLLECTIVE
London, United KingdomFreelance
Brand Manager for luxury fashion start up.
Marketing & Communications
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Senior Account ManagerZ7 Communications
- Dubai, United Arab EmiratesFull Time
Managed a portfolio of accounts worth over 2 million GBP across all categories (menswear, womenswear, kids and beauty) involving both daily duties and additional special projects.
• Led day to day client relations and correspondence with international senior industry contacts; Editor in Chief and CMO/ Head of Marketing/ Communications brand side.
• Headed international, integrated Communication strategies and identified key areas to localise to achieve strong ROI in the GCC region.
• Provided strategic recommendations on consumer marketing and formulated events and brand experiences that generated record sales within VIP and wider consumer networks.
• Secured strategic partnerships and sponsorships with management thereafter that were designed to galvanise new and existing consumer networks whilst understanding the importance of maintaining an engaged customer base.
• Responsible for strengthening and growing relationships whilst ensuring deliverables are met on behalf of clients with commercial partners; Event sponsorship, retail partnerships, brand ambassadors, 360 media partnerships.
• Key department liaison – led collaborations with all internal business units; events, digital, social & PR to generate maximum company and client profit.
• Handled annual budgets and client spend across multiple platforms; advertising, social, digital & events and responsible for reporting on the return of investment thereafter.
• Orchestrated and directed social campaigns and partnerships that consistently achieved results of multi-million reach and EMV.
• Nurtured and mentored 6 team members across fashion, beauty and showroom, responsible for talent development, hires and overseeing department output.
• Oversaw KPI's and reporting whilst ensuring client deadlines are met and expectations exceeded.
• Extensive travel to Europe and across the GCC as a client representative
Clients included; NET-A-PORTER, Valentino, Charlotte Tilbury, Ermenegildo Zegna, dunhill, PrettyLittleThing.com, Salvatore Ferragamo
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Skills
- Fashion
- Events
- Marketing PR
- Communications
- Strategic Communications
- Strategy
- Social Content Strategy
- Social Campaign
- Brand Communication Planning
- Brand Consultancy
Education
Bachelor of Arts: History of ArtUniversity of Leeds
- Leeds, United Kingdom
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A Level, AS LevelCranleigh School
- Cranleigh, United Kingdom