Cléa Bohbot

STRATEGIST/PLANNER position in a BRANDING AGENCY

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  • LocationLondon, United Kingdom

About me

 

After almost 2 years at the ORANGE FRANCE communication department, I am currently working as a TREND RESEARCHER and as a FREELANCER for brands and companies in their digital development. I am aslo looking for new opportunities in a BRANDING AGENCY as an ACCOUNT EXECUTIVE. WHAT I LIKE ? - Deal with the clients and graphic designers - Delve into the idenity of the brand - Research the targets and their behaviour - Brainstorm and create concept

Skills

 

  • Advertising
  • Marketing PR
  • Digital Agency
  • Presenting
  • Account Management
  • Client Services
  • Marketing
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Relationship Management
  • Powerpoint
  • Word

Work history

Currently

Brand & Digital Strategist

Freelance

Jan 2015
  • - Development of social media strategies for companies - Dealing with community-management - Running blogs and CMS websites and editing articles - Working on e-PR activations and product placement - Leading shooting production - Monitoring web analytics CLIENTS : - Fashion: Sandie Roy Paris, ISAE / STUDIO, Stefanie Renoma - Tableware: Luminarc

Currently

Project Manager

F#

Jan 2016
  • - Delivering interactive digital campaigns ; helping to evolve creative concepts into clear sets of deliverables - Managing interdisciplinary teams of visual designers, writers, user experience designers, and programmers - Dealing with new business pitches and business developement srategy

2015

Trend Researcher & Planner

Freelance

Aug 2015 - Nov 2015
  • - Look up and compile information about products, markets, audiences - Analyse emerging behaviours and new trends to translate those into creative ideas - Conduct qualitative researches and identifying customers insights - Take time to think about my findings and question briefs in order to transform brands or at least their communication strategy CLIENTS: - Strategy: John Brown Media - Research: Spinach, Collaborabrand, Magic Blends

2014

Junior Digital Brand Manager

Orange France

Sep 2013 - Dec 2014
  • - Coordination of Orange and Sosh brands’ images on social media - Set up of the social networks focused on image strategy: Instagram, Pinterest, Tumblr and Vine - Launch and monitor the application Sosh Pic - Drive creative supports to assist several events production: We love Green Festival, Sosh Freestyle Cup, Sosh Truck, Tour de France 2014 - Set up and deployment of the Enjoy project

2014

Editorial Manager

Luminarc

Aug 2012 - Apr 2014
  • - Lead the blog and editorial contributions - Schedule editorial planning and deal with the production of articles - Deal with analytics tools, tracking and reporting site metrics

2013

Junior Social Media Manager

Orange France

Mar 2013 - Sep 2013
  • - Coordination of the presence of the brand on social networks : Facebook, Twitter, Google +, Linkedin, Viadeo, Instagram, Pinterest and Tumblr - Project management of branded contents : #4G6s, #CannesOnVine, #4Gbattle - Contribution to the E-influence programme Klout - Management of the brand channels’ communities

Education

2014

Competitive Intelligence

Sciences-po Aix-en-provence

Aug 2013 - Sep 2014
  • Essay : How does the staging of visual contents on social platforms using image reinforce the implication of the consumer and its loyalty towards a brand ?

2013

Brand Strategy

ISCOM Paris

Aug 2009 - Aug 2013
  • Essay : How does the staging of visual contents on social platforms using image reinforce the implication of the consumer and its loyalty towards a brand ?