Work history
Sales and Marketing Representative
Paris, FranceFull Time
Lead Acquisition / Marketing Automation :
- Engage and automatize leads
- Marketing Automation : Marketo
I profile inbound leads and work closely with the sales team to facilitate an effective sales cycle
Traffic Acquisition :
- Emailing Marketing campaign, including the introduction of lead nurturing workflow
- SEO optimization through : webinars, blog posts, infographies & website optimization
- Developpe a social media presence across platform like LinkedIn, Facebook & Twitter
- Work closely with editors and graphic designer to create and maintain our content website
Report and Analysis :
- Google Analytics
- Marketo
CRM : Pipedrive / Marketo (database quality,Growth)
Marketing Assistant
- Paris, FranceInternship
Assist the Affiliate on the Marketing Mix (price/brand positioning; merchandising; assortment)
• Provide product catalogue assortment recommendations
• Provide several analysis to support strategic decisions (Budget, Product launch, investment, pricing)
• Assist Affiliate's Marketing Department in various analysis projects (sampling promotion, marketing calendar)
• Support Affiliate for Visual Merchandising Elements and new products launches
• Monthly reporting of the Mix of Business to the Marketing Director
• Report Sell in and Sell thru to the vice president every month
• Track sales and analyze trends in key EMEA markets
• Provide actionable data to the Marketing Director to identify potential sales and market opportunities
Skills
- Marketing
- Marketing; Email Marketing
- Acquisition Marketing
- B2B Sales
- Beauty Brands
- SaaS
- Digital Expertise
- Google Analytics
- CMS (wordpress
- Web
Education
Master
- Paris, France
Engineer’s Degree, Agricultural Master Programme
- Paris, France