About me
4+ year of experience in global cultural events management for charities, venues and agencies.
- Design and end-to-end management of international, large scale and multi-sites events up to 30,000 attendees (in France, UK, Australia and more)
- Coordination of budgets, logistics, administration and promotion within deadlines
- Collaboration and negotiation with artists, clients, venues, key stakeholders and suppliers
Projects
- Music DayOriginally in France, on the first day of summer, amateur and professional musicians are encouraged to perform in the streets. I thus exported the concept of music celebration ‘Fête de la musique’ to Perth, Australia and have an eclectic day of music to promote the local music community and enable amateur to perform on a stage. The lineup includes local bands of rock, hip hop and electro.
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Projects credited in
- Alliance Francaise French Film Festival 2018Organisation of the 29th Alliance Francaise French Film Festival in Brisbane (8 March - 4 April 2018) 145,000 spectators in Australia and more than 23,000 in Brisbane 6 special events (all sold out) including an opening night gala, a closing ceremony. France comes to Australia for a few weeks during this festival. Coordination with partners, sponsors, PR, media, digital agency. Marketing and communication of the festival on our website and social media
Work history
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Event ManagerMy Love Affair
London, United KingdomFull Time
My Love Affair is a creative brand entertainment agency co-founded by David Guetta.
- Management of the end-to-end operational delivery of large scale live events, brand activations and marketing campaigns.
- Delivery of international events (France, UK, Shanghai, USA, Baku…) to up to 30,000 attendees
- Management of events from brief to delivery: sourcing artists, negotiations, logistics and administrative follow-up, onsite management.
- Creating strong relationship with artists and clients, strategising on the stakeholders’ needs.
- Global/Local multi-channel marketing strategies to increase brand awareness, customer engagement and sales
Main clients: Disneyland Paris, HSBC Global, Pernod Ricard, IWC, TAG Heuer, LVMH, Givenchy, Chanel, Chivas, PUIG/Paco Rabanne, Asics, Kronenbourg, Coca Cola, Tag Heuer, GHD, Nescafe, Renault, Kia, Unilever
Collaborations: Little Mix, Mark Ronson, Will.I.Am, Alicia Keys, Maroon 5, Iggy Pop, Katy Perry, Jessie J, Jax Jones, Justin Bieber, Martin Garrix, Lenny Kravitz, Jean-Michel Jarre, Pharrell Williams, Black Coffee, Virgil Abloh, Martin Solveig and many more.
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Events CoordinatorAlliance Française de Perth
- Perth, AustraliaInternship
I organized AF French Film Festival which is the largest French film festival abroad, 185,000 spectators. I oversaw the cultural event agenda of Alliance Française. I also was in charge of creating promotional materials and their distribution via multiple channels. I was in charge of booking and liaising with clients, suppliers and sponsors. The aim was to find creative ideas to offer as innovative events as possible.
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Skills
- Art Curation
- Project Co-ordination
- Proactive
- Project Management
- Marketing
- Community Management
- Administrative Assistance
- Music Blogging
- Music Events
- Music Festivals
Education
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Master's Degree Art and Creative IndustriesKedge Business School
Bordeaux, France
Understand the special features of arts, culture & creative industries management and marketing in France and internationally. Build and lead creative and innovative strategies for the field.
Courses: Marketing, Economics, and Management of Arts and Cultural Industries.
Research paper: “What are the new form of social engagement of contemporary artists”.