Colm Roche founded Imagist in 2004. With over 18 years’ experience in the design industry, he has helped the studio establish an international reputation for innovative and thoughtful design, working with brands such as Nike, Tate, Bloomsbury, Unilever and NetJets. His work has been profiled in several major design publications. He has also been a judge for the D&AD student awards.
- GOEDHUISGoedhuis – Identity and print materials Goedhuis provides an individual service for each client. They like to sell wine through personal contact. We liked the idea of representing this, in a way that’s relevant to wine. During our research, we noticed that there is a huge variety in the shape of the bottom of wine bottles. We created a series of hand-made stamps from a selection of Goedhuis wine bottles, which we used to devise a series of roundels. The process involved inking and stamping the wine bottle bottoms, and then choosing one primary marque that expressed the company in a simple and distinctive way. The primary colour, a rich purple, makes the marque look like it’s been created by setting an open wine bottle down on a piece of paper. We expanded on the hand-made element with their portfolio lists by painting the title typography. We also created hand-drawn maps, and commissioned a set of illustrations of each of the key wine flavours from the lists, which we featured throughout. The overall look presents the company in an eye-catching and engaging way, and establishes a style that sets it apart from their competition.
- SACCASACCA is a new high-end Asian restaurant in Ibiza. We were approached to develop the identity for the restaurant. We created a bespoke logotype for SACCA, which is accompanied by an icon inspired by Japanese geometric symbols and patterns found on tiles in Ibiza Old Town. We applied the identity across a range of items, including menus, signage, stationery, website and packaging.
- HEMSLEY & HEMSLEYMelissa and Jasmine Hemsley help people live healthier and more energised lives through food which is whole, organic and delicious, while being free from grain, gluten, high starch and refined sugar. The sisters have spent years developing their recipes, which are backed up by hard scientific research and fact. We developed an identity which would reflect their values, while allowing the food to take centre stage. We developed a bold, simple logotype which we’ve coupled with a H+H mark. The mark has a look of a scientific formula, but also represents the balance in lifestyle achieved through the food. The identity in primarily shown in black and white in order for their vibrant food photography to stand out as much as possible. However, for standalone applications, a colour palette inspired by the ingredients in their food is used. To reflect their 80/20 nutritional balance rule, we used a five column grid throughout.
- Marketing Strategy
- Web Design
- Creative Direction
- Graphic Design
- Branding Identity
- Branding Ideas