Conal Kelly

Digital Artworker at GOODHOOD

London, United Kingdom
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About me

Central Saint Martins Graphic Communication Design graduate. Currently employed at GOODHOOD as a Digital Artworker. Extensive experience in designing and retouching, with skills encompassing all of the Adobe Suite. Particularly advanced skills lie in Premiere Pro, Illustrator, Photoshop and Indesign. As well as my full time job, I design and screen print for myself and other brands on a freelance basis, and in the Summer of 2018 had a capsule of my personal brand 'AKTION' stocked in Japanese store Journal Standard, in Kobe-Shi, where it sold out in two weeks. This project can be viewed at: -

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  • Adobe Creative Suite
  • Screen Printing
  • Image Making
  • Image Retouching
  • Video Editing
  • Digital Photography
  • Concept Ideas
  • Branding
  • Fashion Styling
  • Graphic Print

Companies I’ve worked with

  • Goodhood


    • Fashion and Textiles
  • U

    UTTER Couture

    • R

      Rolph & Floyd

      Work history


      Digital Artworker


      Aug 2018
      • London, United Kingdom
      • Full Time
      • Within this role, I ensure that all product and model photography is edited and the flow of incoming imagery is maintained, organised and noted. Keeping product going online on time is priority, whilst making sure the photography department and the graphics team are communicating the best they can. Within my short time there I have proven more than capable of all this, whilst simultaneously undertaking additional tasks and responsibilities, particularly in the absence or assistance of a senior colleague. Before my role in the studio, I was working in the store for some years, which has provided me with a seamless understanding of the ins-and-outs of a retail company; both in the online world and in the real one.


      Graphic Designer

      Rolph & Floyd

      Jun 2016 - Jun 2018
      • London, United Kingdom
      • Freelance
      • An extended series of freelance jobs for Croydon-based advertising and marketing agency 'Rolph & Floyd'. Whilst there I produced print projects, retouched and created imagery, photographed, and sometimes aided with ideas. It was something I did as a means of extra funds during university whilst also working part time at Goodhood, and it helped me practice and develop the skills I was studying.


      Graphic Design Intern

      UTTER Couture

      Jun 2015 - Jan 2016
      • London, United Kingdom
      • Internship
      • Branding, editorial, styling and retouching for UTTER Couture. Whilst there I worked on video, image and layout for e-mail blasts, event video displays and web content. In addition to these design contributions I also styled and directed several photoshoots, co-ordinating the models and photographer, as well as arranging and styling the garments worn. This is a good example of how versatile I can be within a company, and also how young I was when seeking employment alongside my full time education.



      Foundation Diploma in Art and Design

      London College of Communication, UAL

      Sep 2013
      • Elephant and Castle, London, UK
      • Foundation Diploma in Art & Design awarded from London College of Communication, after spending the year studying at the Elephant & Castle campus. This experience broadended my knowledge of graphic design, and on art as a general subject. My thinking developed as well as my proactiveness. By the end of the course I was engaging a lot more with my surroundings and the advertising and design that I saw on a daily basis.


      BA (Hons) Graphic Communication Design

      Central Saint Martins (UAL)

      Sep 2014 - Jun 2017
      • London, United Kingdom
      • BA in GCD awarded by Central Saint Martins after a three year course at their Kings Cross, Granary Square campus. By the end of this degree I was working at Goodhood and had started producing clothing under the 'AKTION' title, so my path was unusually clear for me. This was however, the result of a course that led me to discovering my interests both within design and on a cultural level. My interests within fashion and graphic art manifested in a final project consisting of screen printed garments and a photographic magazine to contextualise them. Alongside the guidance it gave, Central Saint Martins also taught me a lot about what is expected within a design business. It taught me that thought process, rationale and logic are all required alongisde a creative mind in order to produce the cleanest, most efficient and most suitable finished product. My time there opened my eyes to endless variants of graphic design, and all the approaches that come with them. Moving image, illustration, marketing, 3D rendering and more; the GCD course covered as many avenues as it could fit into the course and I benefitted from it greatly.