About me
Marketer with 6 years experience specialising in brand and product marketing. Experience in tech, lifestyle, fashion and luxury industries with leading global brands like Google, Breitling, Estee Lauder and more.
Projects
- Breitling – Summit WebcastAn important part of Breitling's brand communications is their bi-annual travelling Summit; a keynote event hosted at locations around the globe during which Georges Kerns, Breitling's CEO, announces new products, campaigns, and partnerships with the help of guest speakers and brand ambassadors. Spring is the key creative partner for Breitling's Summit, responsible for setting the look and feel, writing the script, designing the slides, and creating a number of the video assets which are shown
- Breitling – Econyl Strap Collection LaunchBreitling are, without doubt, one of the most forward thinking and innovative brands operating in the luxury watch market today. Their corporate social responsibility work is incredible, working with numerous partners to minimise their own impact to the environment whilst promoting this message to others. One part of this was their recent Econyl x Outerknown strap collection launch. Breitling have had an on-going partnership with Outerknown, the sustainable fashion brand founded by Breitling
- Breitling – Superocean Global Product Activation – Social Paid Media, OOHIn 2018, Spring Studios produced Breitling's Superocean Heritage campaign, shot on location in South Africa with world champion surfers Kelly Slater, Stephanie Gilmore and Sally Fitzgibbons. This campaign was to promote the Superocean Heritage, one of Breitling's key products in their category of luxury diving watches. In 2019, we were tasked with repurposing these assets to fit the launch of Breitling's new performance-led diving watch – the Superocean. The previous campaign for the Superocea
- Breitling 2019 Christmas Campaign – Global Activation – Social Paid Media, OOH, PrintFor Christmas 2019, Spring were tasked with developing the creative idea of the Breitling Santa – developed in house by their trade team – and developing it into a global, integrated activation. The concept was simple; Breitling had designed three versions of Santa based on their three product pillars of Land, Air and Sea, which were being used through the retail environment and would also be produced as limited edition baubles. Spring took this concept and built an animated Santa story in C
- UOMA Beauty – Branding and Campaign LaunchUOMA - pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. We worked with Sharon throughout 2018 and 2019 to bring her vision for a disruptive beauty brand to life – fro
- Breitling – #SquadOnAMission Coffee Table BookSpring have been working as Breitling’s lead creative agency since the brand was taken over in 2017, producing their major campaigns and associated assets across TVC, print, OOH, digital activation, and more. The breadth of these campaigns – including the blockbuster Cinema Squad shot by the late Peter Lindbergh featuring Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu; the Surf Squad with world champion surfers Kelly Slater, Stephanie Gilmore and Sally Fitzgibbons; plus subsequent campa
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Work history
Account DirectorHouse of Greenland
London, United KingdomFull Time
Running brand and product marketing campaigns for Google (US, UK, Global)
Account Manager
London, United KingdomFull Time
Working in a hybrid role between client services, project management, creative and post-production to deliver integrated campaigns for global clients. Examples include:
- MAC Cosmetic's #WhatsYourThing – OOH, print, digital, social, TVC – winner of Glossy Award for Best Use of Video by a Beauty Brand, Vogue Award for Runner up Most Memorable Ad Campaign Campaign
- Breitling #SquadonaMission – OOH, print, digital, TVC, social – global 360 campaign using a cast of A-list talent as part of Breitling's brand repositioning
- British Fashion Council – The Fashion Awards 2018 and 2019 – creative oversight of the print, digital and film deliverables for the Fashion Awards
- La Mer – Soft Fluid Foundation campaign – Digital and social campaign for the launch of their soft fluid foundation range
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Skills
- Content Marketing
- Digital Strategy
- Photography
- Content Strategy
- Branding
- Production
- Fashion
- Advertising
- Digital Campaigns
- Video Production
Education
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MA International Public Relations and Global Communications ManagementCardiff University
- Cardiff, United Kingdom
Modules in: International Public Relations Theory + Practice, Global Communications Management; Digital Communications Management, Media Law, Multi-platform Content
Thesis on luxury fashion brands and their differing roles in Europe and Asia
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English LiteratureCardiff University
- Cardiff, United Kingdom
Achieved a 2:1 in English Literature from Cardiff University, studying modules ranging from Shakespeare to 21st Century Classics.