About me
Award-winning executive lead, strategist and creative. I’m a driven and passionate leader who loves making amazing things happen.
I worked initially as a magazine editor but at heart I’m a digital-native brand leader who excels at understanding and serving audiences as well as brands. I seek to do good in my work and am rewarded by developing talent and growing a positive culture as well as delivering strong, sustainable financial returns.
• Vision, leadership and team-building
• Mentoring and development
• Creative and strategic development
• Brand and channel management
• Content strategy and multi-platform comms projects
• Brand storytelling and editorial direction
• Music, automotive and the history of gin and tonic.
Projects credited in
- Client: Argos (Christmas Yetis, 80 Days of Summer, BAU)Argos was one of my primary clients as Content Manager at AllTogetherNow. I was responsible for managing and delivering to client briefs for BAU and campaign content for social media. I worked closely with the Argos client team in development, I planned creative concepts, briefed the design team on asset creation, regularly produced copy and trained a junior writer to do so. I also provided on-set photography when needed.
- Lexus 'Hoverboard'"There's no such thing as impossible, it's just a matter of figuring out how" - Haruhiko Tanahashi. Lexus Chief Engineer. The fourth, and most ambitious, of the 'Amazing in Motion' series - projects designed to showcase the imagination and creativity at the heart of the Lexus brand. Together with Lexus we designed and built the world's first fully working hoverboard, and then revealed it to the amazement of a global audience. 38million views. 1.7 billion impressions, 92 awards.
- Virgin Money x Manchester UnitedSoon after I started at ATN, my Creative Director Richard Beer travelled up to Manchester to film Virgin Money's ad with Manchester United, intended to encourage customers to run the London Marathon. I was the on-set photographer, capturing behind-the-scenes content for social and our agency. But I must admit I was also very excited to meet the Man UTD team.
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Work history
J
J
EditorJaguar Land Rover
London, United KingdomFreelance
Editor of Land Rover's global customer magazine, leading editorial strategy and creation for distribution in 43 countries across 14 languages.
Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Digital Marketing
- Brand Marketing
- Event Organisation
- Email Marketing
- Strategy
- Communications