Conor O'Sullivan
Available

Conor O'Sullivan

Content ProducerLondon, United Kingdom
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Conor O'Sullivan
Available

Conor O'Sullivan

Content ProducerLondon, United Kingdom
About me
I am an experienced Social Media marketeer and Videographer with almost 13 years of experience. I have worked across multiple industries and had the pleasure of leading some incredible campaigns. My passion for creative videography is something I have used to my advantage across all my campaigns, whether shooting content myself or producing and directing content with others.
Projects
  • Twisted Faith | Short Film | Conor O'Sullivan
    Twisted Faith | Short Film | Conor O'SullivanCOVID-19 has galvanised many people and we have seen great humanitarian efforts within our own community. However, the recent pandemic has left many with less financial support. The lockdown has also meant these people are fighting this alone, some of whom may be struggling more behind closed doors. It's much harder to read people over ZOOM and WhatsApp, so if you know someone who has come on tough times, really ask them are they alright. If you are feeling like Chris in the short, reach out t
  • Clutch Restaurant | Promo | Social
    Clutch Restaurant | Promo | SocialDirected, shot and edited this project for Clutch restaurant in Hackney
  • LoveHackney
    LoveHackneyMy own project - Just out shooting.
  • Scotland - Diversity
    Scotland - DiversityScotland is Now was developed as the new national brand campaign for Scotland. I was tasked with showcasing Scotland as a culturally diverse country. Leveraging off the Fringe Festival season, whose backbone is all about diversity and acceptance, I teamed up with Scottish Government, Bemis and Whitespace to develop the below content for use across all our organic and paid social channels.
  • Scotland 8K and...
    Scotland 8K and...At VisitScotland, my team and I were tasked with changing perceptions of Scotland. We wanted to showcase that the country was not just tartan and shortbread. We decided to focus directly on the youth. Utilising Scottish athletes, we developed a race from Edinburgh Castle to Arthur's seat. We then, in order to attract a younger conversation, had the YouTuber DevinSuperTramp shoot and post the video. The content has been the most successful video content for VisitScotland, reaching 27million org
  • QuickBooks - QuickBooks Connect Teaser
    QuickBooks - QuickBooks Connect TeaserEvery year QuickBooks has its flagship event, QuickBooks Connect. The event itself is designed as an experience, not just another conference. I wanted to convey this across social channels, showcasing excitement for the event, the dynamic design of the day and the stunning location of London. I developed the creative idea and teamed up with Johnstone Macpherson-Stewart (Videographer) and Robbie Griffith, Parkour runner to produce the following video. To date is has been the most successful so
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Work history
    Intuit logo
    Intuit logo
    Social Media ManagerIntuit
     - London, United KingdomFreelance
    QuickBooks along with Sage, Xero and FreeAgent make up the main accountancy software brands within the UK market. I was tasked with taking QuickBooks’ Social Media share of voice from 4th to 1st in the market allowing QuickBooks to win the government-led initiative, Making Tax Digital (MTD) by the April 1st deadline. I succeeded in doing so through the in-house development of creative content and a sound, informed social strategy. - Led and developed the overall content strategy for all relevant social channels. These included Facebook, Twitter, Instagram, LinkedIn and YouTube - With a lack of a dedicated content team, I planned, executed and edited content myself concentrating on high quality still and video production. - Ensured that all content was developed based on different channels of specific requirements e.g. vertical for Instagram stories. - Worked with agency partners to produce impactful content to be used across multiple teams outside of social. - Implemented and designed the bespoke Social Media reports through the introduction of the Social Reputations Score (SRS) - QuickBooks Connect is the international brand event set across all regions. My work in Social Media strategy and content development ensured the event was the No1. top trending event on the day and became the most successful QuickBooks Connect social campaign. - Created and developed all video and still, promotional content for the smaller event QuickBooks Get Connected. Specialities: Videography Premiere Pro Final Cut Pro LightRoom Photoshop After Effects Social Media Marketing Social Media Analytics
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    V
    Social Media ManagerVisitScotland
     - Edinburgh, United KingdomFull Time
    ● Responsible for creating and delivering the overall Social Media strategy for VisitScotland. ● Providing strategic leadership across multiple teams in the organisation to facilitate and amplify all Social Media activity. ● Management of a diverse and skilled Social Media team compromising of 7 individuals ● Overseeing overall delivery of digital marketing for VisitScotland, across all regions, ensuring processes are embedded to create simplicity, standardisation and efficiency. ● Ensuring KPIs are defined prior to any digital activity being commissioned, and that reporting is in-line with global digital measurement and provided to key stakeholders at the appropriate time. ● In-house strategic and principal adviser for Social Media at VisitScotland. This involves promoting good Social Media practice, representing VisitScotland as a speaker at conferences and training both staff and external stakeholders. ● Creator and owner of VisitScotland Social Media practices and policies. ● Setting up relationships and working closely with key stakeholders and partners including Google, Facebook and LinkedIn to help streamline user acquisition and analytical methods across digital platforms. ● Project Management of VisitScotland’s Influencer campaign, Scotland: Life. ● Developed the creative, planned the itinerary and recruited DevinSuperTramp for the Bike v Parkour Race through Edinburgh Scotland which reached 19 million organic views on Facebook. ● Key lead in the development of new national brand campaign, advising stakeholders across multiple sectors including Scottish Government, Universities Scotland, Scottish Enterprise and Scottish Development International ● Creator of the “Creative Shack” an in-house programme that allows anyone from the organisation to pitch a creative marketing campaign, be paired with key individuals to help develop and then, if successful, support through to full execution. ● ScotSpirit: Values Champion Award Winner
Skills
  • Video Production
  • Premiere Pro
  • Photoshop
  • After Effects
  • Social Media Management
  • Lightroom
Education
    I
    I
    Bachelor's Degree in Business Administration and ManagementInstitute of Technology Tallaght
     - Dublin, Ireland