About me
I grew up in a small village called Manor Kilbride in Wicklow, Ireland. I am a graduate of Dublin City University with a first-class honours degree in Marketing, Innovation and Technology. Although its primarily a marketing degree, I also gained an insight into a wide variety of industries such as biotechnology, IT and society, data analytics and modern technology. In the third year of my degree, I studied abroad in the University of Illinois at Urbana-Champaign. Here I studied basically anything that interested me, so I enrolled in a lot of classes about entrepreneurship and advertising and even took an ice-skating class (not sure if I have a career in that one). After graduated in the midst of a global pandemic, I worked as a marketing consultant for small businesses and start-ups, creating marketing plans and giving general marketing advice. I also worked as a Reservation executive at m/SIX (the fastest growing media agency in the UK), where I was involved in planning and buying TV, VoD and Radio campaigns among many other things.
My current position is as a Catalyst Fellow as part of the Catalyst Academy at Wunderman Thompson. The Catalyst Academy is a fast-track professional development programme which exposes me to several different parts of Wunderman Thompsons business with the eventual aim of becoming a future leader at Wunderman Thompson and the industry as a whole. To achieve this, I will take part in four rotations across an 18-month period alongside a robust training and professional development programme.
My current rotation is with the WT EMEA Commercial Team. Within this team, I am involved in a variety of initiatives including Negotiation strategy and delivery to help deliver brilliant work at great margins, Global account management, Reforecasting for our largest accounts, Writing and delivering commercial trainings across the business, contributing to commercial strategy and transformation projects for a leading company in a constantly evolving industry.
I have a passion for entrepreneurship, creativity and strategy. I love trying to understand the needs and wants of clients and consumers and finding a creative solution to satisfy both.
Please get in touch if you have any questions, anything that may interest me or just looking for a chat!
Work history
W
W
MarketerWunderman Thompson
London, United KingdomFull Time
Education
T
T
Exchange ProgramThe University of Illinois at Urbana Champaign
- Champaign, United States
Relevant coursework: Global advertising, content creation, classic campaigns, public relations, business financing methods, entrepreneurship and video production.
D
D
Marketing InnovationDublin City University
- Dublin, Ireland
Degree: BSc in Marketing, Innovation and Technology
Relevant coursework: Research methods, marketing of high-tech products and services, sales strategies, business strategies, new product development, design thinking, creativity, consumer behaviour, data analytics, biotechnology and computer systems.