Cora Rodriguez Lacueva

HEAD OF MARKETING AND COMMUNICATIONS

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  • LocationLondon, United Kingdom

About me

 

Dear Sir/Madam, After four years working as Head of Marketing for four London premium brands I am now looking to pursue a new professional and personal challenge in my career to further widen my my perspective of the branding communications and creative industry. My current job, which I started in 2012, is Head of Marketing at B-side by Wale. Throughout the years working for this brand I was also appointed as Head of Marketing & PR at Pippa Lynn, Native Rose and Story of Lola. The brands have been stocked at retailers such as TopShop, ASOS, Urban Outfitters, Harvey Nichols and Nasty Gal. As enclosed in my cv, I have also freelanced for an NBA player developing the Marketing Plan for his new upcoming fashion brand as well as art directed the e-commerce campaign. During my years of experience I have been involved within the whole Marketing process, from the initial marketing plans, annual timings, branding, art direction/production/post-production for campaigns and videos to press and events. This last year I have also been focused on sales, aiming to expand our market internationally. Therefore I have been in contact with buyers in the UK and overseas with whom I have maintained a close relationship. Should you need any further information please do not hesitate to contact me. Yours Faithfully, Cora Rodriguez Lacueva

Skills

 

  • Fashion
  • Marketing PR
  • Art Direction
  • Creative Direction
  • Indesign
  • Project Manager
  • Brand Development
  • Content Marketing
  • Content Creative

Work history

Currently

Head of Marketing & Communicactions

B-side by Wale

Mar 2012
  • Menswear and Womenswear streetwear brand since 1995. Stocked at Harvey Nichols and WISM. • Art Direction of campaigns and fashion films. Creating and delivering presentations. • Creative Direction for the brand’s new website. Leading the graphic design team to create the visual layout. • PR & Community Manager. Establishing and building relationships with media and celebrities. • Project Manager developing Online Marketing Strategies through the website and social media channels. • Executed Offline Marketing strategies. Events Production and press follow up. • Collaboration Management making sure the consumer and the brand identity was understood. • Timescales and quarterly PR and Marketing reports.

Currently

Head of Marketing, Branding and Communications

Pippa Lynn

May 2012
  • Premium womenswear high-street brand. Stocked at ASOS, Urban Outfitters and Nasty Gal. • Execution of initial marketing plan including market research, positioning and branding. • Project Manager and Art Direction of multiple campaigns and fashion films. Developing concepts from moodboard phase to production and post-production within a budget. • Creative Direction and Project Manager launching and developing the brand’s website. • Implemented Online Marketing strategies through their website and social media channels • PR & Community Manager. Offline and online marketing.

Currently

Head of Marketing, Branding and Communicactions

Story of Lola

Aug 2014
  • Womenswear high-street brand. Stocked at ASOS and Topshop. • Project Manager rebranding and developing new brand image. • Art Direction and production of Lookbooks. Content creator for social media channels. • PR & Community Manager leading a creative team to ensure content is used effectively and consistently within social media and online communications. Managing daily send outs and press images requests.

Currently

Head of Marketing, Branding and Communicactions

Native Rose

Jan 2015
  • Premium womenswear high-street brand stocked at Top Shop, ASOS, Nasty Gal and Urban Outfitters. • Concept and development of brand image. Project manager developing concepts from moodboard phase to production and post-production. • PR & Community Manager for social media and online communication. Managing and following up daily coverage. Online Marketing by implementing brand image across all social media platforms. • Extensive knowledge of blogging community, press and influencers. Working closely with buyers and create marketing campaigns to increase brand awareness. • Timescales and Strategy planning. Quarterly marketing and PR reports. • Defining and understanding the target consumer and developing tone of voice to fit brand image accordingly. • Finding new stockists and expanding new markets fulfilling the role as a sales agent. • Recruitment and Management of assistants.

2015

Freelance Marketing Consultant & ART Direction

Foraign

Jan 2014 - Apr 2015
  • Menswear & Lifestyle brand launching their first collection in 2016. Owned by a NBA player. • Constructed initial marketing plan from the brief given by the project manager. • Defined range of products, price points, competitors and branding to establish the brand positioning in the market.

Education

2011

BA Marketing Communications

Istituto Europeo DI Design

Aug 2008 - May 2011