QuestionsProjectsExperienceTeam

Projects

• New Look: Online ContentAn example of the daily online content I produced for New Look's website and blog, working closely with Design and Artworking.
• The White Company: Online ContentExamples of online content I've worked on for The White Company, ranging from blog posts to online features to product descriptions.
• Brochure EditorialA few examples to show the planning and writing of monthly brochure content for luxury lifestyle brand, The White Company.

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Work history

Senior Writer
Jan 2014
Editorial team lead, reporting directly to the Editor and overseeing junior team members, coordinating all copy related processes with Buying, Design, PR, Merchandising and Marketing. Resposibilites include planning and writing all fashion content, including brochure editorial, advertorials, online features, blog posts, POS, website landing pages, marketing collateral, product packaging and managing product-copy production.
Assistant Content EditorNew Look
Nov 2012 - Dec 2013
Reporting directly to the Content Editor, training and overseeing junior copywriters. Responsibilities include working with the other assistant to produce daily content for online features, blog posts and category landing pages, including trend reports, celebrity style and fashion advice, supporting the social media team.

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Skills

• Author
• Copywriting
• Editing
• Journalism
• Promotions
• Blogging
• Creative
• Features
• Proofreading
• Web Content
• Point of Sale
• Headline Caption Writing
• Advertorials
• Product Descriptions
• Brochure Content

Education

English
Aug 2008 - Jun 2011