Projects
- The White CompanyThe White Company As Lifestyle Copywriter at The White Company, I compose multi-channel copy for: - Online including editorial features, style and inspiration ideas, landing pages, all product copy and the blog - Seasonal printed editorial brochures, advertorials and event flyers - In-store collateral including POS and campaign strap lines - Mailings and inserts such as rollfolds, bag stuffers, promo cards and press releases Scroll to the right for marketing, print and online collateral: (From L-R): Print Autumn 2015 editorial | Christmas 2015 editorial | Winter 2016 interior brochure directory | Home & Antiques advertorial | Event flyer | Mailed customer letter and voucher Mailings Pop out promo card | Door drop rollfold | JING Tea press release pt.1 | JING Tea press release pt.2 POS Personalisation POS for flagship store | The White Weekend campaign poster
Work history
Lifestyle Copy & Content Writer
- Write all UK and US lifestyle multi-channel copy for print, online and in store
- Compose copy across product, brochure
editorial, advertorials, landing pages, POS,
promos, press releases and campaign strap lines
- Produce direct marketing copy for both retention
and recruitment such as direct mail campaigns, email, subject lines, inserts and customer letters
- Responsible for writing engaging and informative
blog content
- Create content for seasonal brochures and gift guides working and communicating with the design and buying teams
- Ensure copy is SEO friendly and the correct tone ofvoice and style is maintained
Copywriter
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- Write about a variety of products and categories
including apparel, electronics and beauty
- Responsible for updating the Goods Wiki with style guide, layout and lifestyle updates
- Fact check and subedit write-ups ensuring they remain compliant
- Created and implemented monthly
inter-departmental hot desking exercise
- Craft compelling copy adhering to a creative house style and consistent voice for small local businesses and events
- Edit HTML uploading content through CMS
- Write b2b posts for company blog
- Won ‘Best in communication’ award voted for by my peers
Skills
- Marketing PR
- Writing
- Copywriting
- Blogging
- Editorial
- Html
- Wordpress
- Photoshop
- Word
- E-commerce
- CMS (wordpress
- Content
- Editing Proofreading
- Content and Media Writing