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- Write all UK and US lifestyle multi-channel copy for print, online and in store - Compose copy across product, brochure editorial, advertorials, landing pages, POS, promos, press releases and campaign strap lines - Produce direct marketing copy for both retention and recruitment such as direct mail campaigns, email, subject lines, inserts and customer letters - Responsible for writing engaging and informative blog content - Create content for seasonal brochures and gift guides working and communicating with the design and buying teams - Ensure copy is SEO friendly and the correct tone ofvoice and style is maintained
- Write about a variety of products and categories including apparel, electronics and beauty - Responsible for updating the Goods Wiki with style guide, layout and lifestyle updates - Fact check and subedit write-ups ensuring they remain compliant - Created and implemented monthly inter-departmental hot desking exercise - Craft compelling copy adhering to a creative house style and consistent voice for small local businesses and events - Edit HTML uploading content through CMS - Write b2b posts for company blog - Won ‘Best in communication’ award voted for by my peers