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Corinne Yaya

Lifestyle Copywriter


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  • Marketing PR
  • Writing
  • Copywriting
  • Print
  • Blogging
  • Editorial
  • Html
  • Wordpress
  • Photoshop
  • Word
  • E-commerce
  • CMS (wordpress
  • Content
  • Editing Proofreading
  • Content and Media Writing

Work history


Lifestyle Copy & Content Writer

The White Company

Oct 2014
  • - Write all UK and US lifestyle multi-channel copy for print, online and in store - Compose copy across product, brochure editorial, advertorials, landing pages, POS, promos, press releases and campaign strap lines - Produce direct marketing copy for both retention and recruitment such as direct mail campaigns, email, subject lines, inserts and customer letters - Responsible for writing engaging and informative blog content - Create content for seasonal brochures and gift guides working and communicating with the design and buying teams - Ensure copy is SEO friendly and the correct tone ofvoice and style is maintained




Jul 2011 - Aug 2014
  • - Write about a variety of products and categories including apparel, electronics and beauty - Responsible for updating the Goods Wiki with style guide, layout and lifestyle updates - Fact check and subedit write-ups ensuring they remain compliant - Created and implemented monthly inter-departmental hot desking exercise - Craft compelling copy adhering to a creative house style and consistent voice for small local businesses and events - Edit HTML uploading content through CMS - Write b2b posts for company blog - Won ‘Best in communication’ award voted for by my peers