About me
A forward thinking, problem-solving, result driven person with proven strong leadership skills to manage interdisciplinary teams and work in collaboration with different departments.
Strong capacity to work under pressure and manage multiple deadlines simultaneously.
Excellent communication skills and attention to detail.
Proficient in Adobe Suit and Office.
Understanding of HTML5.
Committed to collaboration and problem solving.
Exemplary time management skills and administrative efficiency.
Keen interest in current trends of the F&B industry.
Projects
Work history
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Head of Design for the group and Marketing Manager for HachéSWEET POTATO GROUP
London, United KingdomFull Time
• Consistently providing the highest quality of design production for the group composed of three different restaurants and their needs:
Haché Burger Social - a Parisian style all day brasserie.
Cabana Brasil - a Brasillian inspired restaurant with a focus on cocktails, party & good times.
Hush Mayfair - a townhouse and celebrity haunt (founded by actor Sir Roger Moore) with their own award-winning bar, brasserie and private rooms for events.
• Managed all creative process of designing, printing and distribution of all menus, placemats, flyers, signage, handbooks, internal communications, company presentations, packaging, brochures and more according to each one of the brands and their guidelines.
• Collaborated with the Events and Marketing manager to create the graphics and support material needed when Hush changes their courtyard activations, which see the outdoor space turned into
a new area sponsored by a drinks brand which also requires a close working relationship to deliver artwork they approve.
• Designed several internal brands, working the brief from inception to completion and all collateral needed for their development from printing to packaging and displays.
• Planned and art directed all professional photography hired to portray food or interiors.
• Involved in menu research, testing and recipe development with the Head Chef which was later translated to recipe books and all documents needed for support in the kitchens.
• Created the brand guidelines, tone of voice and persona for social media which was kept active with regular posts, life style shots and organically increased follower numbers by engaging constantly with
followers.
• Designed high end brochures for all brands to showcase their spaces, menus and offers.
• Worked with the Head of Marketing to create annual marketing calendars to increase revenue, considering the marketing drives and designed tools to deliver the plans.
• Designed and produced all assets to support the local marketing projects to be carried out by Marketing ambassadors of each branch according to their neighbourhood, creating and maintaining
excellent relationships with local businesses and regular customers.
• Worked in close collaboration with PR agencies to help increase brand awareness with events and restaurant invites creating any graphics, invitations or mailers needed according to each branding.
• Drove the outdated gift vouchers onto a digital platform which has seen an increase in sales.
• In charge of all e-newsletters, blog posts on the website, updates to menus and promotional activities as well as updated Google places and reported on Google Analytics data from external
website agency.
• Finalist at the Restaurant Marketer & Innovator awards on the category of best new/improved visual identity for Haché Burger Social.
• Haché won Menu Innovation at the 2018 Casual Dining Awards.
Skills
- Print Design
- Graphic Design
- Marketing
- Campaigns
- Branding Design
- Illustration