Experienced Fashion Stylist in editorial, commercial, and personal styling in a fast-paced environment. Has a comprehensive knowledge of and passion for luxury fashion, the latest catwalk trends, up and coming brands to know, and a keen eye for high street heroes. Available for full-time or freelance styling work.Locked Pro Plan feature
- Curated daily fashion feeds based on minimal and classic style segments. - Identified the best brands, designers, and products, keeping up to date with current and emerging fashion trends. - Reviewed and provided feedback on all training materials and style profiles.
Created full looks to be shot for the Sports Direct website, in-store/outdoor signage, window displays, web platforms, and all social media platforms. - Campaigns included; Sports Direct x Adidas Essentials Collection, Sports Direct x Adidas Football, Sports Direct x Reebok, Sports Direct Q1, Q1 Olympic Training, Adidas Space Race, New Balance, Adidas x Afro Queens, Asics, Under Armour x Sophie Grace Holmes and Adidas x Boxing.
Provided detailed feedback to the co-owner, Wendy Warwick Smee, on product and outfit styling. - Helped the ongoing development of the fashion brand, identifying new opportunities to improve the creation of styling content. - Developed innovative ideas for digital and physical product styling on the Essential Noir website and created new marketing strategies for their social media platforms.
Styling Assistant for the Lacoste Summer 2019 campaign for all social media platforms. - Dressed models, assisted on set, and assisted with the selection of looks. - Worked as part of a creative team, including photographer, creative director, and brand client, making sure all information in regard to products is communicated correctly.
Senior Stylist for the Adidas London SLEEK Campaign, which was released on the Adidas London social media platforms.
Helped develop a start-up mobile styling app. - Took responsibility for planing fashion briefs for daily edits: ensuring the team is updated on the latest trends, collaborations, and exclusives. - Produced daily customer edits, lookbooks, trend reports, and customer cohort analysis. - Provided styling advice and support to the styling team and created in-depth training materials for remote stylists. - Answered customer messages, created relevant outfits, and clothing recommendations based on the customer's preferences. - Made adjustments to the customer profile, noting styling feedback when necessary. - Brought fresh, innovative ideas to creative meetings and discussions.
Assisted with fittings, photoshoots, red carpet events, commercials, campaigns, and high profile celebrity appearances. - Researched and pulled wardrobe for; Holly Willoughby, Laura Whitmore, Davina McCall and Christine Lampard using styling briefs and in-depth awareness of current trends and brands from high-end luxury to high street retail. - Fitted Rochelle Humes for The National Television Awards and The Global Awards 2019 Campaign. - Responsible for prepping outfits and returning samples/garments for Geri Horner’s Sunday Times front cover shoot and Holly Willoughby’s Dancing on Ice and This Morning appearances, as well as her Garnier campaign with Davina McCall.
Worked alongside the head stylist on the styling of looks and products for e-commerce and social media campaigns. - Campaigns include; USC Christmas 2018, USC Autumn/Winter 2019 and USC Christmas 2019.
Collaborated with Fashion Editor on storyboards, garment selection, editorial spreads, and advertisement campaigns. - Helped style on-brand, on-trend, editorially-relevant outfits. - Attended fashion week and press events to view new collections and determine the best apparel and accessories for upcoming issues. - Coordinated pick-up and returns of samples to showrooms – local, domestic, and international. - Developed and maintain relationships with PR and designer showrooms. - Compiled fashion credits and researched price points for fashion stories.
Provided one-to-one personal styling for clients in Saudi Arabia, Milan, London, and Scotland, working collaboratively with Matches, Farfetch, and Net-a-Porter. - Actively supportive during styling appointments and fittings, responded to the client's needs, and offered input on styling when appropriate. - Demonstrated exceptional knowledge of the luxury fashion environment, and built strong and discrete high profile client relationships. - Organized client's wardrobes and acted as a personal shopper for celebrities and high profile professionals. - Generated over 950k in personal shopping sales. - Helped clients coordinate their entire seasonal wardrobe by creating an annual photographic look-book, keeping in mind their budget, personal style, and needs.
- Obtained a comprehensive overview of the styling ecosystem. - Learned how styling is executed by top-tier creatives, publications, and brands. - Gained invaluable insight into creative processes across all platforms.