Craig Niven
Available

Craig Niven

Business Transformation SpecialistLondon, United Kingdom
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Craig Niven
Available

Craig Niven

Business Transformation SpecialistLondon, United Kingdom
About me
Experienced, strategic marketer skilled in digital strategy and innovation, product development, CRM, brand positioning and commercial partnerships across multiple, high profile consumer-facing brands. Data-led leader with a CIM Diploma from Imperial College, London and a First-Class Hons in Advertising with a keen, natural interest in behavioural psychology and how it influences consumer decision making.
Work history
    Two Circles logo
    Two Circles logo
    Lead ConsultantTwo Circles
    London, United KingdomFull Time
    Full accountability in delivering core, strategic consulting projects to help global sports clients understand their audiences better through behavioural, transactional and market data. • Achieved incremental, double-digit subscriber and revenue growth for a major US sport’s OTT content product through a deep understanding of new and existing audience behaviour. • Secured client board approval for a multi-year, seven-figure investment strategy to improve overall understanding and deliver longer-term monetisation of a global golfing audience. • Internally introduced using consumer behavioural psychology to support Two Circles’ data-led approach in solving client problems through forums and structured learning modules. • Manage dynamic teams of over 30 people across multiple clients and workstreams, direct line managing 4 Consultants and mentoring 5 future, junior Two Circles leaders.
    B
    B
    Senior Propositions Strategy ManagerBT TV
     - Cheapside, London EC1A 4EU, UKFull Time
    Set the medium-term product and commercial strategy for BT TV to deliver a best-in-class TV product for BT’s Consumer division. • Built new relationships with BT’s sales staff to improve knowledge of BT TV’s offering and content, which improved TV subscriber growth by c10% without extra budget; • Built and delivered BT TV’s brand position and worked with BT’s creative agency to deliver a new BT TV product logo line up, which improved consumer consideration metrics by a third; • More-than-doubled the BT TV app user base through a clearer product identity, a simpler packaging structure and identifying a subscriber churn benefit from those using the product; Directly managed and developed the working skillset of two Proposition Strategy Managers.
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Skills
  • Client Management
  • Strategic Planning
  • Marketing Strategy
  • Marketing
  • Strategy
  • Commercial Partnerships
  • Content
  • Brand Development
  • Business Development
  • Creative Strategy
Education
    Imperial College London logo
    Imperial College London logo
    Chartered Institute of Marketing Postgraduate DiplomaImperial College London
    London, United Kingdom
    PASS
    U
    U
    BA Hons Advertising and Professional MediaUniversity of Gloucestershire
     - Cheltenham, United Kingdom
    FIRST CLASS w HONS D&AD Representative, 2007
Awards
    Drum logo
    Drum logo
    Best use of IllustrationDrum
    Client: Music Radar, Future Publishing