About me
Content, content, content! I'm passionate about it! Brand strategy, engaging video, integrated campaign’s and digital story telling is what I know and love to do. My background is in video production though I've honed my skill set with a focus on understanding brand interaction through directing and producing projects. I've also built on my offering with over 5 years working on video and photography for entertainment, brand and branded content.
I have varied experience, strong producing/project management skills, a creative at heart with a passion for delivering at the highest level.
Projects
- BYD Seal U DM-i & Dolphin UK + EU LaunchBYD are a Chinese EV car manufacturer who are huge in Asia and are vying for EU market share aggressively. Whilst working at Uncovered Group Agency, I lead creative concepting across the full funnel of the campaign as Creative Director. These are asset examples of the awareness phase with eye catching VFX that extend and establish the BYD brand identity. These were shot in London but specifically shot in a way that was location agnostic so the assets could be used in other territories whilst fee
- Hak Baker X Fender SessionsMore Creative Direction vibes when celebrating Hak Baker the "beautiful hybrid" in Black History Month. He speaks about his heroes, what it means to be black, cockney and a deep East Londoner. His style and charisma partners perfectly with the Fender Acoustasonic Player Telecaster and just wait until you hear him play it!
- Slipstream X 2021 Triumph Speed Triple RS 1200Triumph sent Slipstream their new Speed Triple RS1200 and we took the opportunity to get out across South East London towards the end of this years riding season and get a sense of first impressions. Brixton's bustling energy made for the perfect backdrop and we were intentional in gauging reactions from people who aren't your 'traditional Triumph audience'. As Creative Director and Founder of Slipstream, I concepted the video and lead the conversations on the bike. I did this video edit too! E
- Fender Artist Studio Art InstallationAs part of the newly opened Fender artist studio at Endell Street, Covent Garden - I curated an art installation in collaboration with esteemed artist Matthew Hancock. As Creative Director it was important for me to embody Fender's commitment to celebrating the variety of talent that exists within guitar culture as platformed by the brand. London's history within music culture is long and far reaching with iconic gig venues and hit songs penned about its very streets. These references layered w
- Fender 'Player Plus Sessions' - Featuring Nova TwinsThe Player Plus range serves a new generation of creators. It's accessible, stylish with a high technical spec supporting beginners and pro performers alike. The launch campaign was all about contextualising the line within different genre and culture spaces, demonstrating that Player Plus sits at that crossing point for all creators. I worked closely with the Nova Twins to understand their journey, what was important to them and how best to bring that to life on screen as part of Fenders exis
- Aveda Nutriplenish Facebook IXAt Manning & Gottlieb OMD I was able to deliver this Instant Experience As Creative Director and Project Lead. Our task was communicating to existing Aveda customers and prospective customers that their new Nutriplensih range could provide hydration for all hair types with a combination of shampoos and conditioners across their Deep and Light formulas. In terms of targeting, there was a focus on black and mixed audiences (thick, curly hair) as they were identified as a huge growth area. The c
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Work history
Creative LeadUncovered Group
London, United KingdomFreelance
A social, creative and strategy expert. Leading campaigns for global brands and activating
across TikTok and other social channels. As a TikTok agency partner, Uncovered Group
service several large global client brands via the TTCX programme within which I often give final sign
off on campaign creative. I’ve delivered creative as part of new business pitches and helped
to secure accounts in doing so. I've also upsold agency services in order to expand on the activity we deliver for clients.
Creative Director LeadForward Slash
London, United KingdomFull Time
I combine creative thinking with cultural insight and brand & marketing know-how to set the strategic vision for projects and campaigns.
Leading on how concepts are developed and executed, I work with the design, creative and editorial teams to deliver ideas, brand narrative and strategies, and ensure we deliver the best and highest quality work across Forward Slash Creative, Studio, Academy and So Future.
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Skills
- Video Production
- Creative Producing
- Directing
- Social
- Brand
- Content Strategy
- Creative Direciton
- Adobe Premier Pro
- Dslr
- Creative Stragegy
Education
U
U
BA Media Production University of Bedfordshire
Luton, United Kingdom
A comprehensive course with course material covering both film and photography theory as well as practical training on production disciplines and techniques.