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Fashion & media specialist with a comprehensive work experience in various roles in the industry, A strong background in visual communications and fashion marketing. Passionate and determined persona with a creative and analytical mindset, dedicated to delivering great results by a modern and innovative approach. Specialised in high end menswear.
Creative Director, Fashion Stylist & -Consultant CREATIVE DIRECTION & STYLING -Strategic Marketing plans -Development & Production -Fashion Advertising -Editorial Fashion -Brand Promotion & Product Placement -Brand Campaigns -Commercial (catalog, e-com) -Fashion Film, moving image FASHION BUSINESS -Market research -Trend forecasting -Consumer behaviour analysis -Target market analysis and customer profiling -Brand identity development -Concept, collection and product development -Costing and pricing structure -Strategic marketing plans -People and project management -Retail customer service and employe performance analysis
Adelen is a Marketing & Advertising Agency with over 14 years of experience in the industry. Adelen is a family business founded by my mother in Finland in which I have been involved since very young as a graphic designer and now later on as a creative director, branding & marketing specialist. o Advertising & Marketing Campaigns o Print and digital design o Development of the company's strategic and operational plans o Creative direction of the clients communication o Developing strategic marketing plans to increase website traffic and sales (both Adelen & Clients) o Increasing Adelene's operational efficiency by e.g. reviewing company's costings and employee management
London-based start-up Thread, which has attracted a number of influential investors, advisors and retail partners, is building a scalable personal styling service with an ingenious blend of human stylists and intelligent algorithms.
Style Pilot is an online mens fashion destination http://www.stylepilot.com/ Tasks undertaken: o Product feed management o Trend research and reports o Improving site rule technology behind DNA recommendations, styles and trends with algorithms o Market research e.g. menswear market, online shopping and customer behavior o Customer experience and site service improvement o Strategic marketing and customer engagement o Personal style recommendations
Boys by Girls is an annual print publication combining menswear fashion and portraiture. Tasks undertaken: o Editorial styling o Trend Forecasting o Clothing Management; Lialising with PR offices, clothing requests, bookings, pick ups, deliveries and returns. Learning outcomes: Improving organisational skills when having to meet tight deadlines. Negotiation skills and relationship management with designers and PR agencies. Networking, promotion and branding. Specialising in menswear clothing.
Fashion Business Management
Level 7 Diploma in Strategic Management and Leadership
Business Start-up course for creative industries
Image & Fashion Styling
Graphic Design, Photography, Photo editing, Advertising & Branding
Start Me up Social Media award for 'Fashion Netlfix', an idea for an alternative, more sustainable way of consuming fashion that is not based on ownership. http://crista-repo.co/blog/crista-repo-27-presented-a-thousand-euro-idea-what-if-we-would-not-own-our-clothes/2016/5/16
Most Innovative First Year MSc International Fashion Management Project