Work history
Insights Executive
• Lead qualitative and quantitative consumer and brand research studies for the Insight department, overseeing from start to finish and ensuring high quality and timely execution.
• Exercise sophisticated project management over multiple projects simultaneously
to meet critical timelines.
• Dealing with stakeholders, partners and external agencies.
• Manage all phases of research process, including questionnaire design, data analysis,
writing analyses of marketing/consumer insights data, and all associated vendor.
• Translate strategic research objectives and needs from multiple UMG stakeholders
into detailed research project designs.
• Incorporate analytics (including sales, web, social media, and other) into research
findings and reports, liaising with both the UMG research and analytics teams.
• Demonstrate excellent skill in writing and reviewing studies and reports, converting
research findings into high-level actionable and value-driving insights.
• Establish and maintain communications with UMG’s labels and internal teams,
recognizing nuances that define each and knowing how to integrate into work approach.
• Regularly present findings to executives at UMG’s labels and internal teams,
exercising refined communication and presentation skills.
• Work with direct reports to support projects and ensure accuracy, as well
as providing training, guidance, and mentorship to groom future research
managers for the team
Production Assistant
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FREELANCE production assistant for independent projects and advertising campaigns for fashion brands, jazz video and documentaries.
Skills
- Advertising
- Events
- Marketing PR
- Branding
- Account Management
- Events PR
- Market Research
- Marketing Strategy
- Production Management
- Project Management
- Production Assistant
- Communications
- Client Management
- Consumer Behavior
- Excel
Education
Advertising AND PR
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