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Cristina Agullo Coves

Insights executive

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  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Account Management
  • Events PR
  • Market Research
  • Marketing Strategy
  • Production Management
  • Project Management
  • Production Assistant
  • Communications
  • Client Management
  • Consumer Behavior
  • Excel

Work history


Insights Executive

Universal Music

Apr 2014
  • • Lead qualitative and quantitative consumer and brand research studies for the Insight department, overseeing from start to finish and ensuring high quality and timely execution. • Exercise sophisticated project management over multiple projects simultaneously to meet critical timelines. • Dealing with stakeholders, partners and external agencies. • Manage all phases of research process, including questionnaire design, data analysis, writing analyses of marketing/consumer insights data, and all associated vendor. • Translate strategic research objectives and needs from multiple UMG stakeholders into detailed research project designs. • Incorporate analytics (including sales, web, social media, and other) into research findings and reports, liaising with both the UMG research and analytics teams. • Demonstrate excellent skill in writing and reviewing studies and reports, converting research findings into high-level actionable and value-driving insights. • Establish and maintain communications with UMG’s labels and internal teams, recognizing nuances that define each and knowing how to integrate into work approach. • Regularly present findings to executives at UMG’s labels and internal teams, exercising refined communication and presentation skills. • Work with direct reports to support projects and ensure accuracy, as well as providing training, guidance, and mentorship to groom future research managers for the team


Production Assistant

Anemona Productions

Aug 2013 - Sep 2015
  • FREELANCE production assistant for independent projects and advertising campaigns for fashion brands, jazz video and documentaries.



Advertising AND PR

Universidad UCAM Spain

Aug 2006 - May 2010