CRISTINA ASENSIO Media Account 360º | Digital & Offline | Marketing Strategy | The Dots


Media Account 360º | Digital & Offline | Marketing StrategyLondon, United Kingdom
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Media Account 360º | Digital & Offline | Marketing StrategyLondon, United Kingdom
About me
To whom it may concern, My name is Cristina Asensio and I am writing to express my interest in becoming part of your team. As part of your company I aim to support with my skills and expertise in an effective way, all your business purposes. My passion for marketing has led me to start a deep path within the communication, media and retail field. I aspire to leverage my experience together with my ability to manage and coordinate the marketing and communication priorities in a strategic and tactical way. At the first step of the communication path, I was able as a Programmatic Trader to develop my knowledge and practice optimizing Display and Video Campaigns considering every client KPIs and the best attribution model for their business. Secondly, as a Digital Media Planner I work a few years for FORD planning in a tactical way the Digital strategy considering the right audiences, perfect segmentation and the most accurate strategy to achieve a more advantageous performance. In the Client Leadership role, I have been expanding the last year my experience towards a 360° communication strategy for DYSON, BOOKING, NBC Universal Networks, SKECHERS and DELIVEROO. This strategy involves a wide understanding of the market of each account, as well as the comprehension of their core goals, the research of the media consumption for your target audience, the analysis of all the competitors, etc. I have been able to shape from the bottom up the media communication strategy required through Television, Digital-Social Media, Print and Magazines, OOH, Special Actions and PR. At this new position I aim to apply all my commitment, curiosity, proactivity and analytical and strategic capacities when liaising with my new role and every division within the business. I would greatly look forward to becoming a member of your company and I believe I would be a strong candidate due to my skills and experience in the field. I am extremely thrilled about the possibility of interviewing with you. Thank you in advance for your time and consideration. Sincerely, Cristina Asensio.
Work history
    Client LeadershipMindshare Worldwide
    Madrid, SpainFull Time
    • Booking, Deliveroo, Skechers, Dyson and NBC Universal Network. • Marketing Strategy [360º ON & OFF]: Display, Social Sedia, TV, Print, Radio and OOH. • Insights, audiences, core goles and KPI’s. • Retail Marketing • Category and competence analysis. • Customer Service. • Optimization and reporting. • Team management. • Invoicing and Billing.
    Digital Media Planner & BuyerGroupM
     - Madrid, SpainFull Time
    • FORD • Performance Digital strategies. • Digital analysis, Target, Comscore • Daily publishers management • Optimization and reporting. • Billing, final performance analysis.
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  • Digital Advertisement
  • Ecommerce
  • Media
  • Advertising
  • Office
  • Excel
  • Marketing
  • Marketing Analytics
  • Google Analytics
  • Programmatic Advertising