Cristina Kaiser

Cristina Kaiser

Project Director/Senior Digital ProducerLondon, United Kingdom
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Matt Willey
Jamie Brunskill
Steve Peck
Cristina Kaiser

Cristina Kaiser

Project Director/Senior Digital ProducerLondon, United Kingdom
About me
Focussed, creative, result driven marketing professional with 10+ experience in producing and managing complex projects for UK and Global markets. Excited by new challenges that give me the opportunity to exploit my range of skills, I drive forward highly creative and innovative solutions for client brands, campaigns and products. I work well using my own initiative and enjoy contributing to a successful and productive team, with the ability of making confident decisions and providing direction and support in fast paced environments. Areas of experince: o Integrated and digital marketing, eTail B2B, B2C, FMCG o Strategic content creation and production o Creative/Art direction, development and production o Branding and channel tactical design - online and print o Campaigns lock ups and toolkits for web and print o Video, 2D and 3D animation, photography, infographics o Web and digital design, builds and delivery o UX/UI, CMS & AEM, HTML & CSS builds, platform integration and management o Product portfolio/category planning and management o Product, programme and project management o International client and stakeholder management o Cross-functional team management o Commercial savvy - forecasting, costing, budget control and management, contract negotiation o Integrity, empathy, ability to delegate, inspire and share vision, good communicator o Problem solving, cool under pressure
Work history
    Tag Worldwide logo
    Tag Worldwide logo
    Senior Project Manager/Digital ProducerTag Worldwide
     - London, United KingdomFreelance
    • Liaising with clients and internal teams and stakeholders, strategically shaping and steering project criteria, creating business cases, scope, budgets and financial forecasts. • Resourcing the relevant teams, defining ‘ways of working processes ‘‘ ensuring successful stages delivery. • Producing supporting documentation such as briefs, budget, timeline, user guidelines and technical manuals. • Providing art direction and managing the development of creative, copy, design and development. Managing and reviewing projects outputs at all key stages. • Led sprint reviews and cross-departments daily meetings, tracking progress, reporting and course-correcting over the full project lifecycle. • Collaborating with clients and internal stakeholders to identify, manage opportunities, feedback, and resolve any dependencies, risks and issues. • Preforming quality testing, presenting augmented work, processing and managing feedback. • Testing and introducing bespoke/new project criteria and requirements, revisiting timings, budgets, ensuring quality and performance and producing regular financial reports. Projects: - 24 GKS Brand World websites - design and build to achieve best user experience, interface and platform integration. - Design, production and delivery of HTML, CSS design and builds - websites, emails, banners, landing pages, videos, 2D and 3D animation, banners, landing pages, templates, information architecture, content hierarchy, design, copywriting, supportive documentation.
     - London, United KingdomFull Time
    Projects: • Worldwide eTail product content and retailer syndication programme (PowerPages) - A suit of visual engaging assets capturing products features and benefits, published via Adobe Experience Management system. Created, hosted, and managed centrally for over 800 SKUs across the whole SanDisk product portfolio, covering weekly updates, end of line management, new product launches and deployment to a retail network of over 110 global retailers. • BAU PowerPages - on-going creative and strategic content creation, delivery and management via CMS/Adobe (AEM), product portfolio management. • New AEM templates builds and management • Rebranding on all digital marketing collateral with the recent WD buyout of SanDisk. • SanDisk Mobile Storage Solution – digital innovation - Chabot, interactive screen, UX/UI; an interactive recommendation engine for in-store and online. Touch screen video, animation/ chat both based product/ service created to identify shoppers needs, drive sales and collet data, solution integrated in various touch point in shoppers journey (in-store, online, social). • Campaign locks up, toolkits and collaterals- social, emails, microsites, landing pages, videos, 2D and 3D animation, banners, catalogues; retail toolkits; o Overall ownership, leadership and management of PowerPages Programme delivery processes and procedures and initiate improvements to gain product, programme quality, efficiency and timing. o Programme/project business cases, scope, planning, resourcing, and managing workflow and delivery, establishing and aligning milestone stages to over 30 global stakeholders and 12-agency team including strategists, creative director, designers, art workers, web developers, IT support. o Working with the marketing team and internal stakeholders to establish and manage product definition and programme assumptions. o Closely with clients, client’s brand team, internal and external stakeholders, and agency and external teams to define the best approach, strategy, creative and delivery outputs. o Resourcing/appointing relevant agency team, creating briefs, setting tasks, organizing workflow. o Managing the research, design development, copywriting, photography, video and animation production, landing pages, emails, UX/UI, build and testing. o Driving and managing the on-going content creation and localisation for UK, EMEA and North America regions. o Identifying the necessity of creating new, optimised AEM templates for assets management and content syndication. o Leading the creation and build of interactive and responsive templates for both desktop and mobile display and creation of more visual engaging and branded content, more educational and stand-alone imagery and strategic content to support a higher adoption, increase visibility and sales. o Producing business case, pitch presentations, costing, negotiating budgets, defining project governance, creating project plan and resourcing the relevant team. o Leasing with internal and external stakeholders to test and introduce bespoke/new project criteria and requirements, revisiting timings, budgets, ensuring quality and performance and producing regular financial reports. Organising meetings, testing and workshops. o Providing content framework and creative/art direction, ensuring the quality criteria, look & feel guidelines and content templates are defined based on shopper/consumer/retailer insight, whilst aligned with the brand’s strategic marketing objectives, addressing product knowledge gaps, driving improved conversion, increase upsell and cross-sell behaviour. o Overseeing content publishing and defining the functional requirements of SanDisk’s multilingual centralised product content authoring tool and syndication platform. Ensuring the financial, creating budgets, negotiating costs and monitoring spends through various phases and rollout.
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  • Advertising
  • Branding
  • Account Management
  • Business Development
  • Marketing
  • Problem Solving
  • Project Management
  • Relationship Management
  • Content Development
  • Stakeholder Management
  • Shopper Marketing
  • CRM Marketing
  • Email Marketing
  • Creative Briefing
  • Web Interface Design
  • CMS Platforms
  • CMS Management
  • Creative Development
  • Digital Marketing
  • Content Management
  • Web Design
  • Web Banners
  • Web Content
  • Web Copywriting
  • Financial Forecasting
  • Project Design
  • Project Development
  • Process Design
  • CMS Systems
  • Retail Marketing
  • Team Management
  • Budget Planning
  • Budget Management
  • Budget Negotiation
  • Digital Innovation
  • Time Management
  • Project Planning
  • Stakeholder Engagement
  • Process Development
  • Agile
  • Branding Infographics
  • Branding Design
  • Portfolio Management
  • UX Architecture
  • UX Design
  • UI Design
  • Strategy Development
    Marketing and International BusinessSpiru Haret University
     - Bucharest, Romania
    Marketing and International Business