Cynthia possesses both logical and creative thinking - capable of research and analysis, problem identification and art direction that lead to creative solutions, implemented by her strong design technique. She has comprehensive communication and interpersonal skill to demonstrate her leadership potential through group activities at school and workplace. Besides a team player, her self-discipline and excellent time management also allow her to well perform the tasks while freelance.
Proficient in technical design skills (e.g. printed design, branding, packaging, POSM and digital illustration), she is able to execute an integrated campaign with the understanding of marketing and advertising, visual communication, consumer behaviour, branding management and corporate identity and media planning.
From previous job, Cynthia has experienced in branding and identity, ATL/BTL/TTL advertising and marketing in FMCG/CPG and the cosmetic industry in Taiwan, Hong Kong and China (Shanghai, Guangzhou and Beijing), benefiting the significant clients, including Procter & Gamble, Unilever, Mondelez, Nestlé, L'Oréal and SHISEIDO.
Projects
- Creatures of DrugsThis project aims to tackle the issue of drug use through the concept of reducing curiosity, illustrating the most beautiful creatures made up of unnerving syringes, pills and capsules and bloodshot eyes. From afar these are not immediately obvious, where the intention is to mimic illusions from a psychedelic trip turning bad. This creature is created by geometric shapes in symmetry, using strong contrast and bright colour combination to convey the contradiction of being beautiful yet horrific t
Work history
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Graphic DesignerBetter Universal Grub
- London, United KingdomPart Time
Develop key brand assets including motion graphic, web and packaging design.
Professional Skills InstructorUniversity of Leeds
- Leeds, United KingdomPart Time
Deliver the knowledge of graphic design and the techniques of Adobe Illustrator, Photoshop and InDesign to MA Advertising and Design students.
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Skills
- Graphic Design
- Visual Communication
- Abobe Illustrator
- Adobe Photoshop
- Blender 3D
- Print Design
- Packaging Design
- Branding Design
- Adobe After Effects
- Advert Design
Education
Master of Arts, Advertising and DesignUniversity of Leeds
Leeds, United Kingdom
Consists of the modules taught by School of Design and Leeds University Business School respectively.
Holistic concept of marketing theory was provided to analyse macro/micro environments (industry/company/competitor analysis and consumer behaviour) that affect product, price, channel-of-distribution and promotion decisions. Case studies were conducted following marketing strategy process from strategic focus to marketing mix through both external and internal.
Understanding towards integrated communication was improved by project process from background research, consumer insight, written brief, concept/idea generation and design execution considering budget, ethics and evaluation, along with media strategy to select and schedule media channels.
Branding management provided a method to analyse a selected brand for customer-based equity and branding identity in depth, which was applied to further communication.
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Bachelor of Science, Public HealthTaipei Medical University
- Taipei, Taiwan
Studied in Epidemiology, Environmental and occupational health, Community health, Health education and administration, Disease control, Public health regulation, Toxicology and nutrition, Applied statistics and practice.
Classification degree: Upper second class (2:1)
Awards
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2019 Top Talent - IllustrationAdobeEDU
The Adobe Awards are the world's premier digital media competition for students and emerging creators.