Creating and executing local advertising and digital campaigns following the brand’s global guidelines. Planning events from concept to execution and coordinating with the internal teams (retail, PR, sports marketing, European and global HQ) to ensure that all campaigns ?t the overall seasonal strategy. Responsible for implementation direction, agency relationship management and media strategy across digital, mobile, OOH, print, radio and TV. Leading several parallel projects within time and budget constraints. Managing Facebook pages; responsibility included community relationships, problem solving, brand content, engagement, strategy and media.