Creative and results driven individual, skilled in consumer story-telling and implementing integrated strategies across luxury, travel, fashion, restaurant and beauty clients. Currently looking after high profile, UK and international brands at PHA media, using proactive approach and excellent industry contacts to ensure top national, business and consumer coverage.Locked Pro Plan feature
Currently implementing PR strategies and managing teams within the Consumer & Lifestyle division. Main responsibilities include strategic planning, running creative brainstorms, developing campaign ideas, supporting with new business, driving the team to achieve targets, building and maintaining press contacts, monitoring internal KPIs, managing weekly meetings and overlooking crisis management. Working to deadlines to deliver fully integrated campaigns for a mix of brands including: WeWork, British Library, Curvissa, Ashley Black, Christopher Ward, iCoolKid, Jeans For Genes, JML direct and more. As an SAE at PHA I worked across a number of fashion, beauty, charity, restaurant and consumer brands, monitoring KPIs, delivering high quality coverage, proactively identifying coverage opportunities, creating compelling consumer stories and features, organising events and communicating brand messages on an international level. Clients included: JD Sports, Richoux, Lapland UK, Jeans For Genes and more.
As an AE at Bright Light PR I worked across a number of lifestyle brands within the luxury department. Responsibilities included generating high levels of coverage, managing events, working on seasonal campaign ideas, liaising with the media, monitoring client KPIs and maintaining smooth running of the press office. Running over ten accounts simultaneously has been a great learning opportunity and allowed me to hone in on my multi-tasking skills. I was involved in new business meetings, proposals and pitches. Clients included: ZALANDO, Lands’ End, Princess Cruises, Swimwear365, Annie Haak, Iris boutique and more
I joined Whitehair as a Junior Account Executive to support the team with press office, event management, sponsorship liaison and social media management. My responsibilities included liaising with press and bloggers, securing coverage opportunities, logistical co-ordination of brand events, managing samples and building relationships within the industry. This role helped me improve my organisation and communication skills, and allowed develop a greater discipline due to a large number of events I had to help oversee e.g. Wolf & Badger Press Days at The Savoy, Felder Felder LFW shows and various agency Press Days. Clients included: Ottoman Hands, Felder Felder, Garzón, Aloe, Lele Pyp, Yanny London and others.
Working as the PR & Marketing assistant for this luxury womenswear designer straight after University was one of the most valuable experiences in my PR career. I worked across a number of different departments, which allowed me to gain an in-depth understanding of how fashion businesses function. Being in-house was a great experience and allowed me to be a part of a very upbeat and hugely creative team. Responsibilities included: - Press office: managing the sample log system, media liaison, celebrity dressing, proof-reading and creating online content - AW13 & SS14 London Fashion Week- designing marketing materials, reaching out to sponsors, helping arrange model castings, sending outs invites, putting together seating plans, show management, working backstage as well as FOH - Managing social media- creating banners and running all social media channels, creating engaging content - Designing- creating branded materials for press and buyers, London Fashion Week invites and look books - Sales- assisting in sales appointments at international trade shows including TRACE (Paris) - Production- assisting in early stages of product development and occasionally helping with pattern cutting
I have studied MA Design where I got to investigate the influence of Women’s Fashion & Lifestyle magazine covers on how women perceive their bodies.
I have studied Textile Design and Design Management where I learnt about different deign processes as well as marketing and PR.