I help thoughtful creative people learn from and collaborate with each other to do world-changing work.
For 20 years, I've worked in strategic marketing and social impact with big corporates and small startups, client-side and agency, with brands like IKEA, Lego, M&S, Unilever and Pearson. I've been an advisor to Prince Charles, too.
I'm on the advisory board of tech startup Stuffstr, have served on D&AD Pencil juries, teach courses for Year Here, and mentor at Google and The Marketing Academy.
Out of 600 nominees I was awarded a Marketing Academy scholarship in 2012, given to the UK's top 30 up-and-coming marketing leaders. My work won a Cannes Lion Award in 2013, an IPA Effectiveness Award in 2014, and the Marketing Society Grand Prix in 2015.
I've written for The Economist, Quartz and Courier, and been written about in The Guardian, The Huffington Post, The Memo, Positive News and PSFK.
Projects credited in
- Leaders with social heart: 100 creative changemakersCelebrating social responsibility is at the heart of what we do, so we've partnered with Squarespace – whose mission is to inspire people with creative ideas to succeed – to shine a light on 100 influential luminaries from art, technology, charity, design, business and more that are working tirelessly to make our world a better place. To highlight these organisations, we asked 10 creative changemakers to each nominate 10 people behind inspiring brands, products and movements with amazing social
- Thoughtful Supperclub: 'Home'1
- Thoughtful Supply KitThink it's too hard to change things? Think again. The Thoughtful Supply Kit makes it easy to make a difference. It's an envelope containing six simple tools inspired by Martin Luther King's 'Six Steps of Nonviolent Social Change' - use them to kickstart whatever change you want to see in the world. Whether you want to: be more politically active, launch a new project in your community, write a book, volunteer, begin a difficult conversation, make more people smile... it's up to you. You just ha1
- Thoughtful MagazineMake things that make a difference A guide to lifestyle, design and culture making a positive impact. Thoughtful Magazine is co-created biannually by Thoughtful Works and our talented community of creators. Because when thoughtful creative people come together, they can change the world. Take a look here.1
- Thoughtful WORKShopsAN EXPERIENTIAL LEARNING PROGRAMME FOR COMMERCIAL CREATIVES WHO WANT TO DO MORE IMPACTFUL WORK Thoughtful WORKShops connect top marketing, design and innovation talent with the most exciting mission-led startups. By helping the venture achieve its commercial objectives, industry participants learn how to make things that make a real difference—to businesses, customers and society. Find out more here. HOW IT WORKS We take SMALL TEAMS of talented marketers and creatives, and we match them up wit2
Work history
FounderThoughtful Works
London, United KingdomFull Time
When thoughtful, creative people come together they can change the world. So we help them learn from and collaborate with each other to make things that make a real difference... to their businesses, their customers and society.
Our talent development programme brings top marketing, advertising, communications, design and innovation talent together with mission-led startups, giving the industry meaningful and impactful work while developing the entrepreneurial, business and purpose-based skills it needs to stay relevant. And giving social entrepreneurs the help they need to grow their world-changing ventures.
Together with our community, we deliver an independent quarterly digital magazine—Thoughtful—to inspire more people to join the vanguard of making things better by making better things.
We’ve also been known to collaborate with the talented people in our community to deliver strategic and creative marketing services for mission-led brands.
Commercial creative, social entrepreneur or mission-driven brand? Join us.
Skills
- Brand Strategy
- General Management
- Writing
- Public Speaking
- Business Strategy
- Strategic Marketing
- Brand Marketing
- Change Management
- Facilitation
- Teaching