Daianna Karaian

Founder & CEO

London, United Kingdom
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Projects credited in

About me

I help thoughtful creative people learn from and collaborate with each other to do world-changing work. For 20 years, I've worked in strategic marketing and social impact with big corporates and small startups, client-side and agency, with brands like IKEA, Lego, M&S, Unilever and Pearson. I've been an advisor to Prince Charles, too. I'm on the advisory board of tech startup Stuffstr, have served on D&AD Pencil juries, teach courses for Year Here, and mentor at Google and The Marketing Academy. Out of 600 nominees I was awarded a Marketing Academy scholarship in 2012, given to the UK's top 30 up-and-coming marketing leaders. My work won a Cannes Lion Award in 2013, an IPA Effectiveness Award in 2014, and the Marketing Society Grand Prix in 2015. I've written for The Economist, Quartz and Courier, and been written about in The Guardian, The Huffington Post, The Memo, Positive News and PSFK.

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  • Brand Strategy
  • General Management
  • Writing
  • Public Speaking
  • Business Strategy
  • Strategic Marketing
  • Brand Marketing
  • Change Management
  • Facilitation
  • Teaching

People I’ve worked with

Companies I’ve worked with

  • nibs etc.

    nibs etc.

    • Retail
  • Thoughtful Works

    Thoughtful Works

    • Design
  • G

    Goldfinger Factory

    Work history


    Jan 2015
    • London, United Kingdom
    • Full Time
    • When thoughtful, creative people come together they can change the world. So we help them learn from and collaborate with each other to make things that make a real difference... to their businesses, their customers and society. Our talent development programme brings top marketing, advertising, communications, design and innovation talent together with mission-led startups, giving the industry meaningful and impactful work while developing the entrepreneurial, business and purpose-based skills it needs to stay relevant. And giving social entrepreneurs the help they need to grow their world-changing ventures. Together with our community, we deliver an independent quarterly digital magazine—Thoughtful—to inspire more people to join the vanguard of making things better by making better things. We’ve also been known to collaborate with the talented people in our community to deliver strategic and creative marketing services for mission-led brands. Commercial creative, social entrepreneur or mission-driven brand? Join us.