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Dalal Daoud

Global Client Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsClient Partner - Group Account Director - Brand Director

Projects

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About me

A driven and entrepreneurial nature and being a people person allows me to build strong and motivated teams, focused on driving commercial and creative success for the agency. With over 12 years of cross-sector experience in FMCG, telecoms, travel and finance, I’m a digital native with a clear understanding of how that fits into integrated campaigns, both domestically and globally.

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Skills

  • Marketing
  • Content
  • Strategy
  • FMCG
  • Beauty Brands
  • Film Production
  • Campaign Management
  • Social Media
  • CRM
  • Advertising Agency

Work history

Currently

Client Director

Havas London

Apr 2014
  • London, United Kingdom
  • Full Time
  • Responsibility: Strategic client lead for Global Digital Dove Hair and Masterbrand accounts for clients up to VP level. I also sit as part of the Dove Leadership team Accountable for: £1m worth off Dove business as well as organic growth of the account and incremental revenue. I manage a diverse team of eight and work with integrated agency partners Ogilvy, Edelman and PHD. Achievements: Collaboratively sold in two innovation projects, one of which involved creating communities of real women with similar hair types, with incremental revenue of over £500k. Lead and oversee all Masterbrand and Dove Hair digital campaigns and film production, and most recently an interactive film and platform build that encourages women to fully immerse and share their experience socially. Developed strong client relationships across all levels to become their strategic day-to-day partner. Dove Hair only consists of 25 clients globally. Managed and delivered 15 Dove films across four Global campaigns, which consisted of both high/international and low budget productions. Developed a Dove Hair digital strategy to define the role for digital for Dove Hair, the opportunities available and guidance for execution. Regularly identify opportunities and risks to share in leadership meetings. Proactively led and created the Account Management department culture programme to help deliver on measurable success for the agency. Achieved the highest score in account management in the 2015 Dove/agency annual survey for Dove Hair. Manage a team of account managers and their development, promotions.

2014

Senior Account Director

LIDA London

Apr 2013 - Apr 2014
  • London, United Kingdom
  • Full Time
  • While at LIDA, I jointly lead the £236k monthly revenue O2 UK account, coordinating large agency teams responsible for both tactical and strategic CRM and digital initiatives. This included O2’s Be More Dog brand campaign where we created an interactive digital platform exclusively for O2 customers, and which was also selected as one of the top 10 digital innovations by Campaign. I also fulfilled a client/agency role to support O2 with delivering their business revenue targets on up and coming campaigns.

2013

Account Director

DigitasLBi

Aug 2011 - Apr 2013
  • London, United Kingdom
  • Full Time
  • Following a pitch win, I was responsible for the development of Scholl’s new global strategy and platform. I also managed and delivered a multi-market customer engagement platform for Coca-Cola Olympics sponsorship that included liaising with multiple stakeholders, social media strategy and campaign management and execution. In addition, I was responsible for the technical and strategic development of E.ON’s mobile application for the UK market, ensuring its longevity addresses the business objectives at each stage. I also lead the Saudi Aramco business, a big web build project with estimated annual revenue of £300k in 2012, and estimated 2013 revenue of £600k.

2011

Digital Account Director

Agency.com

May 2010 - Jun 2011
  • London, United Kingdom
  • Full Time
  • Managed the British Airways digital account with an annual forecast of £3.7m, coordinating with large inter-agency teams for the Olympic sponsorship initiative. During that time, I ran an agency team of six, responsible for both tactical and strategic developments of the British Airways Olympic platform to drive engagement and participation with the brand. Reporting directly into the Managing Director and Chief Strategy Officer, I was responsible for the strategic and creative delivery of digital campaigns, accountable for their profitability and full responsibility for senior client relationships and organic growth of the account. I managed and worked with clients of all levels, securing a £1m high profile project that explored BA’s end to end travel experience via personalised content and story-telling.

2010

Account Director

JWT

Mar 2009 - May 2010
  • London, United Kingdom
  • Full Time
  • Promoted to Account Director on the HSBC account after 6 months, I reported directly into the Business Director. I focused on digital projects that supported the delivery of HSBC’s new business focus and digital vision that included web builds, online campaigns, and CRM.

2009

Senior Account Manager

OgilvyOne

Jun 2006 - Mar 2009
  • Dubai, United Arab Emirates
  • Full Time
  • Worked within a multi-cultural agency environment and Clients in the Dubai and Bahrain OgilvyOne offices. I was the client lead for new international property accounts in Dubai to deliver new brand propositions and communication strategies to deliver successful campaigns for the ME market. In Bahrain, I lead the Gulf Air account, achieved organic growth for the account from frequent flyer based campaigns, to the development of their new internet booking system and frequent flyer website. Assisted in the growth of the agency through pitches and RFP submissions.

Education

2000

BA(Hons) Management with Marketing, 2:1

Surrey Institue of Art & Design

Sep 1997 - Jul 2000
  • United Kingdom
  • BA (Hons) Design Management was a practice and theory based course where we applied critical thinking and design research methods to a range of projects and collaborations that addressed social, business and environmental needs.