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A driven and entrepreneurial nature and being a people person allows me to build strong and motivated teams, focused on driving commercial and creative success for the agency. With over 12 years of cross-sector experience in FMCG, telecoms, travel and finance, I’m a digital native with a clear understanding of how that fits into integrated campaigns, both domestically and globally.Locked Pro Plan feature
Responsibility: Strategic client lead for Global Digital Dove Hair and Masterbrand accounts for clients up to VP level. I also sit as part of the Dove Leadership team Accountable for: £1m worth off Dove business as well as organic growth of the account and incremental revenue. I manage a diverse team of eight and work with integrated agency partners Ogilvy, Edelman and PHD. Achievements: Collaboratively sold in two innovation projects, one of which involved creating communities of real women with similar hair types, with incremental revenue of over £500k. Lead and oversee all Masterbrand and Dove Hair digital campaigns and film production, and most recently an interactive film and platform build that encourages women to fully immerse and share their experience socially. Developed strong client relationships across all levels to become their strategic day-to-day partner. Dove Hair only consists of 25 clients globally. Managed and delivered 15 Dove films across four Global campaigns, which consisted of both high/international and low budget productions. Developed a Dove Hair digital strategy to define the role for digital for Dove Hair, the opportunities available and guidance for execution. Regularly identify opportunities and risks to share in leadership meetings. Proactively led and created the Account Management department culture programme to help deliver on measurable success for the agency. Achieved the highest score in account management in the 2015 Dove/agency annual survey for Dove Hair. Manage a team of account managers and their development, promotions.
While at LIDA, I jointly lead the £236k monthly revenue O2 UK account, coordinating large agency teams responsible for both tactical and strategic CRM and digital initiatives. This included O2’s Be More Dog brand campaign where we created an interactive digital platform exclusively for O2 customers, and which was also selected as one of the top 10 digital innovations by Campaign. I also fulfilled a client/agency role to support O2 with delivering their business revenue targets on up and coming campaigns.
Following a pitch win, I was responsible for the development of Scholl’s new global strategy and platform. I also managed and delivered a multi-market customer engagement platform for Coca-Cola Olympics sponsorship that included liaising with multiple stakeholders, social media strategy and campaign management and execution. In addition, I was responsible for the technical and strategic development of E.ON’s mobile application for the UK market, ensuring its longevity addresses the business objectives at each stage. I also lead the Saudi Aramco business, a big web build project with estimated annual revenue of £300k in 2012, and estimated 2013 revenue of £600k.
Managed the British Airways digital account with an annual forecast of £3.7m, coordinating with large inter-agency teams for the Olympic sponsorship initiative. During that time, I ran an agency team of six, responsible for both tactical and strategic developments of the British Airways Olympic platform to drive engagement and participation with the brand. Reporting directly into the Managing Director and Chief Strategy Officer, I was responsible for the strategic and creative delivery of digital campaigns, accountable for their profitability and full responsibility for senior client relationships and organic growth of the account. I managed and worked with clients of all levels, securing a £1m high profile project that explored BA’s end to end travel experience via personalised content and story-telling.
Promoted to Account Director on the HSBC account after 6 months, I reported directly into the Business Director. I focused on digital projects that supported the delivery of HSBC’s new business focus and digital vision that included web builds, online campaigns, and CRM.
Worked within a multi-cultural agency environment and Clients in the Dubai and Bahrain OgilvyOne offices. I was the client lead for new international property accounts in Dubai to deliver new brand propositions and communication strategies to deliver successful campaigns for the ME market. In Bahrain, I lead the Gulf Air account, achieved organic growth for the account from frequent flyer based campaigns, to the development of their new internet booking system and frequent flyer website. Assisted in the growth of the agency through pitches and RFP submissions.
BA (Hons) Design Management was a practice and theory based course where we applied critical thinking and design research methods to a range of projects and collaborations that addressed social, business and environmental needs.