Dale Marshall

Copywriter/Content Editor

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Content Editor - Social Media Manager

Skills

  • Copywriting
  • Editing
  • Blogs
  • Web Content
  • Photoshop
  • Magento
  • SEO Content
  • Content Curation
  • Email Marketing
  • Brand Storytelling

Companies I’ve worked with

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  • Oliver Sweeney

    Oliver Sweeney

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    • Fashion
  • Something Curated

    Something Curated

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    • Digital Media
  • Farfetch

    Farfetch

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    • Fashion

Work history

2017

Copywriter

Ermenegildo Zegna

Aug 2017 - Oct 2017
  • 68 Hanbury St, London E1 5JL, UK
  • Freelance
  • • Created the format for product descriptions online • Wrote over 1400 product descriptions for the spring/summer 18 collections, translated into more than ten languages for international e-commerce stores • Developed brand storytelling for the ‘Luxe Leisurewear’ collection

2017

Copywriter

Debenhams

Jun 2017 - Jul 2017
  • Freelance
  • • Produced editorial content for the Debenhams Home autumn/winter 17 catalogue, mini-brochure and mail-outs

2017

Blog Writer

Oliver Sweeney

Jun 2017 - Oct 2017
  • Freelance
  • • Wrote style and care guides for the blog to boost SEO and drive traffic to product categories

2017

Content and Social Media Executive

Heal's

Feb 2017 - Jun 2017
  • Freelance
  • • Co-managed Heal’s social media channels by reacting to user interactions as well as writing and scheduling posts • Planned the content calendar for both the social media channels and the blog, liaising with the marketing team to cover events, promotions and launches • Produced and sourced content for social media posts • Created blogs providing information on events, interviews and interior design advice to push traffic to the site • Provided weekly reports to the marketing department using Google Analytics

2017

Feb 2017 - Jul 2017
  • Freelance

2017

Copywriter

Farfetch

Feb 2017 - Aug 2017
  • Freelance
  • • Wrote 35-40 product descriptions per day responding to the upload schedule • Configured, categorised and input product details using the CMS • Produced designer bios and web copy tailored to the brand’s unique TOV • Assisted with email marketing campaigns

2017

Copywriter/Content Editor

Heal's

Jan 2015 - Feb 2017
  • 196 Tottenham Court Rd, Fitzrovia, London W1T 7AA, UK
  • Full Time
  • • Oversaw all written content for Heal’s stores and website, including e-commerce, marketing and editorial • Liaised with buying, marketing and design teams in the planning and creation of engaging campaigns • Co-ordinated the content calendar for the blog, email newsletters and social media channels using analytics tools (Google) to report on traffic and revenue • Managed social media accounts - over 100,000 followers across all channels • Developed Heal’s tone of voice as part of website re-platform • Implementation of good SEO practices across all website copy • Managed product uploads using Microsoft Dynamics NAV and Magento • Created content using Adobe Creative Suite, HTML and interactive content software (Zmags)

Education

2011

BA (Hons) Media & Modern Literature

Goldsmiths, University of London

Sep 2008 - Jun 2011