Projects credited in
- Heal's Website ReLaunchRestructured a 200 year old traditional retail business to drive salesgrowth through the digital channels. The new website design needed to reflect the brand's heritage of quality craftsmanship and the brand's commitment to contemporary design aesthetics and philosophies. The result has been an increase in the consumer perception of the quality of the brand and a better overall shopping experience.
Work history
Copywriter
- 68 Hanbury St, London E1 5JL, UKFreelance
• Created the format for product descriptions online
• Wrote over 1400 product descriptions for the spring/summer 18 collections,
translated into more than ten languages for international e-commerce stores
• Developed brand storytelling for the ‘Luxe Leisurewear’ collection
Copywriter
- Freelance
• Produced editorial content for the Debenhams Home autumn/winter 17
catalogue, mini-brochure and mail-outs
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Skills
- Copywriting
- Editing
- Blogs
- Web Content
- Photoshop
- Magento
- SEO Content
- Content Curation
- Email Marketing
- Brand Storytelling
Education
BA (Hons) Media & Modern Literature
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