Join The–Dots

Dale Marshall

Copywriter/Content Editor

  • Create New List
FollowUnfollow

Join our Pro Plan to message Dale

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriting - Content Editor - Social Media Manager

Skills

  • Copywriting
  • Editing
  • Blogs
  • Web Content
  • Photoshop
  • Magento
  • SEO Content
  • Content Curation
  • Email Marketing
  • Brand Storytelling

Work history

2017

Copywriter

Ermenegildo Zegna

Aug 2017 - Oct 2017
  • 68-80 Hanbury St, London E1 5JL, UK
  • Freelance
  • • Created the format for product descriptions online • Wrote over 1400 product descriptions for the spring/summer 18 collections, translated into more than ten languages for international e-commerce stores • Developed brand storytelling for the ‘Luxe Leisurewear’ collection

2017

Copywriter

Debenhams

Jun 2017 - Jul 2017
  • Freelance
  • • Produced editorial content for the Debenhams Home autumn/winter 17 catalogue, mini-brochure and mail-outs

2017

Blog Writer

Oliver Sweeney

Jun 2017 - Oct 2017
  • Freelance
  • • Wrote style and care guides for the blog to boost SEO and drive traffic to product categories

2017

Content and Social Media Executive

Heal's

Feb 2017 - Jun 2017
  • Freelance
  • • Co-managed Heal’s social media channels by reacting to user interactions as well as writing and scheduling posts • Planned the content calendar for both the social media channels and the blog, liaising with the marketing team to cover events, promotions and launches • Produced and sourced content for social media posts • Created blogs providing information on events, interviews and interior design advice to push traffic to the site • Provided weekly reports to the marketing department using Google Analytics

2017

Feb 2017 - Jul 2017
  • Freelance

2017

Copywriter

Farfetch

Feb 2017 - Aug 2017
  • Freelance
  • • Wrote 35-40 product descriptions per day responding to the upload schedule • Configured, categorised and input product details using the CMS • Produced designer bios and web copy tailored to the brand’s unique TOV • Assisted with email marketing campaigns

2017

Copywriter/Content Editor

Heal's

Jan 2015 - Feb 2017
  • 196 Tottenham Court Rd, Fitzrovia, London WC1E, UK
  • Full Time
  • • Oversaw all written content for Heal’s stores and website, including e-commerce, marketing and editorial • Liaised with buying, marketing and design teams in the planning and creation of engaging campaigns • Co-ordinated the content calendar for the blog, email newsletters and social media channels using analytics tools (Google) to report on traffic and revenue • Managed social media accounts - over 100,000 followers across all channels • Developed Heal’s tone of voice as part of website re-platform • Implementation of good SEO practices across all website copy • Managed product uploads using Microsoft Dynamics NAV and Magento • Created content using Adobe Creative Suite, HTML and interactive content software (Zmags)

Education

2011

BA (Hons) Media & Modern Literature

Goldsmiths, University of London

Sep 2008 - Jun 2011