Projects credited in
- black+blumblack+blum are a multi-award winning design studio based in the creative hub of London’s Southbank. Passionate about creating beautiful and functional designs, Dan Black and Martin Blum have an eclectic taste, which is evident in the varying aesthetics of their work. Having recently taken the company reins, Dan was keen to develop each collection whilst preserving the identity of the black+blum brand, and challenged me to come up with a story driven solution. Care was taken to get to the heart of each collection and to develop a discrete visual and verbal identity for each. By reimagining the three core black+blum collections as stories, I was able to define the distinct characteristics both of the product range and its target audience. black+blum ‘Originals‘ are characterised by colour and fun whilst the classical burnished curves of ‘Loop Maison‘ ooze timeless sophistication. ‘Box Appetit‘ meanwhile, the latest addition to the black+blum family, represents a third exciting creative direction, marrying elegance and sustainability. Each collection was effectively an autonomous brand, and each had its own personality, tone and voice. My priority was to ensure that each of those voices was authentic, evocative and clear. The creation of Brand Manuals and Style Guides ensures that teams can communicate on behalf of their company in a consistent voice. The Brand Manual includes a technical section on writing style, definition of brand voice (who is speaking), key messaging (what is being said), and any tone variations. It also matches the message to the target audience via demographic profiling. Style Guides, prepared content for different uses and channels, are a resource for anyone creating copy or communicating verbally on behalf of the company “Working with Sarah helped us better understand and connect our physical designs with the words we used to describe them. Although we continually challenge our brand aesthetic, we didn’t have the skills to define what they were in a written context. It was a hugely useful exercise that will help all aspects of our communication going forward.” (Dan Black, black+blum Director and Lead Designer)
- cazenove+loyd - Experience Ecuador and the Galapagos IslandsFor this video, we wanted to showcase the incredible experience you could have on this luxury holiday in Ecuador and the Galapagos with Cazenove + Loyd. Editing this video was a great experience as I was able to combine all my skills in editing, grading and sound design to compliment the great camera work of Will Warr, who shot the project.
- Cazenove + Loyd CampaignThe travel agent for people who don't use travel agents. Cazenove+Loyd create truly unique, one off experiences, bespoke to their customers needs and requirements. The Brief Create original advertising creative for their 20th anniversary to set them apart in the sector and communicate the uniqueness of their business.. The solution Inspire people to dream up their own experiences by showing them fantastical images of what is possible (based on true experiences they have provided). The images were shot through a fashion lens, adding a level of premium luxury their consumers come to expect. The Credits Photography X Alexa Singer. Design X Jay Shipley. My role X Associate Creative Director Key skills X Idea / Creative Direction / Art Direction / Design / Copy Writing