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damian mcgarrigle

Marketing Manager

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About me

Currently in the role of Marketing Manager at Sony Music, I have a strong and varied music marketing background, merging commercial label experience with independent venue and national promoter roles within the live entertainment sector. I have gained a wealth of valuable contacts and experience through each position, working directly with artists, artist management, agents, promoters, media agencies, promo teams and retail to create a cohesive marketing strategy for each release. This is combined with a strong interest and awareness of the changing digital media landscape, now at the forefront of the contemporary marketing mix. I hope that each of the above transferable skills would be applicable across of range of marketing positions within the creative/arts industry.


  • Advertising
  • Events
  • Marketing PR
  • Music
  • Promotions
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Entertainment
  • Communications
  • Office

Work history


Marketing Manager

Sony Music UK

Sep 2013
  • • Managing and coordinating all aspects of marketing campaigns for frontline artist and compilation projects, in line with commercial objectives and approved budgets. • Building and maintaining strong relationships with artist management, brand partners, internal departments, external agencies and suppliers – whilst ensuring a high level of creative excellence in campaign execution at all times, both for mass and niche markets. • Control and plan each release from conception to retail; including brand agreement, deal memo, tracklisting, artwork design, licensing, label copy, mastering, sales strategy, proofing and marketing plan / execution. • Working closely Production, Digital Operations, Retail, Business Affairs, Licensing and Accounts internally to ensure deadlines are upheld and each project is delivered with the highest possible attention to detail. • Utilising consumer insight and commercial and/or competitor research and data throughout campaign planning, followed by evaluation and analysis post-campaign. • Managing promotions teams, stakeholders and artist management on a regular basis to address concerns, manage expectations and maintain good working relationships. • Responsible for planning and execution of all digital marketing strategy – including social, display, pre-roll, search, re-targeting, asset creation and content ideas through an aligned multi-platform approach.


Marketing Manager

Live Nation

Mar 2011 - Aug 2013
  • • Developing, managing and delivering complete strategic marketing campaigns across digital, social and CRM alongside traditional media including print, radio and TV. • Working internally with PR, social media and digital teams to ensure campaigns are accurately supported at all times. • Managing external relationships with agents, record labels, artist management and venues, alongside day-to-day contact with agencies and partners to both drive ticket sales and develop the company brand within a competitive marketplace. • Managing complex marketing budgets ranging up to £750,000. • Briefing media agencies, production houses and media partners on all creative assets and campaign planning. • Continually assessing and evolving common practices to ensure that all communications and brand marketing strategy follow an understanding of the audience and behavioral trends versus sales patterns. • Initiation of radio co-promotions across Bauer, Absolute and Global radio stations. • Continually creating engaging digital content and innovative use of social networking to supplement existing media spend including video/image content, remarketing channels and data capture initiatives. Tours included: Bruce Springsteen, Depeche Mode, Black Sabbath, Biffy Clyro, Britney Spears, Bon Iver, The National, Depeche Mode, London Blues Festival, Micky Flanagan, Kings of Leon.


Assistant Promotions Manager

Echo Arena Liverpool

May 2008 - Mar 2011
  • • Diversifying the promotional capabilities of the venue, enhancing marketing support for event promoters and acting as point-of-contact for press and PR. • A focus on market research alongside marketing campaign coordination and budget control. • Management of website, multimedia content, social media and 3rd party promotions. • Responsible for proofing and copywriting all promotional materials. • Maintaining a comprehensive press archive and regional press/media contacts. • Working with high profile events spanning across music, comedy, theatre and sports.


Assistant Promoter

Barfly, Liverpool

Feb 2006 - Dec 2007
  • • Event booker, along with management and promotion of weekly club nights in a three-room venue with combined capacity of 1050. • Responsible for the on-site management of events, including coordination of door, security and stage management, along with acting point-of-contact for tour managers, sound technicians and all other freelance staff. • Coordinating larger profile events within the venue, including MTV Gonzo Tour(s), BBC Electric Proms, Chibuku & Circus club nights, and successive high-profile touring acts. • Maintaining an effective budgeting strategy across marketing and promotion. • Designing and distributing all event promotional materials via coordination of an extensive street team network and internship staff.



Media Cultural Studies, Comb. Popular Music Studies. 2:1 Achieved

Liverpool John Moores University

Aug 2003 - May 2006
  • A theoretical and critical study of media institutions, cultural practise and the communications process - with particular reference to popular music.