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My past work experience has included every aspect of the brand design and development of Hakkasan Group's Asian Luxury Collection; Hakkasan, Ling Ling, Yauatcha, HKK and Sake no Hana. During a rapid company expansion I have been involved in implementing these brand identities globally (USA, UK, Asia and the Middle East), defining their perception and increasing the company’s brand value. In the London office I have been working closely with the marketing, architecture and operations departments supporting with design solutions and creative to achieve the company’s objectives.Locked Pro Plan feature
As Graphic Design Assistant I was involved in executing all design related branding work for Hakkasan Group during a rapid global expansion of the company's luxury brands.