About me
Award winning London-based Art Director and Creative Director. Co-founder of the creative consultancy Nomad Inc. with long-term creative partner and Copywriter Joanna Perry. You can hire us as a team, subject to Joanna's availability.
Projects
- Watch Your Own Heart AttackProblem: Too many people die because they don't recognise the symptoms of a heart attack. Solution: We invited the whole country to Watch Their Own Heart Attack. Results: For the first time in TV history, viewing figures during an ad break went up. Proving people clearly agreed this was the most important two minutes of TV they’d ever see. The film is now widely used as a teaching aid.
- Fiat scratch and sniff perfume ad.Fiat asked us to promote the new mint coloured paintwork on their latest Fiat 500. So we came up with the idea that the new car smell, you always get with, well, a new car would also smell minty. We devised a fragrant 'For him' / 'For Her', 'Pour Homme' / 'Pour Femme' pair of press ads to run in the Evening Standard during London Fashion Week.
Work history
Creative Director & ART Director
Founder and Creative Partner
Skills
- Advertising
- Film
- TV
- Art Direction
- Digital
- Design
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Indesign