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Dan Cresta

Strategy Director/Tinkerer/Commercial/Partnerships/New Biz

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist - TV Commerical Director - Head of Strategy

About me

I get up to loads of stuff and plenty of mischief...mostly with other people - mischief is much more fun with more people. Always on the lookout for a better way, a welcome distraction, a side hustle or just plain interesting projects. Excited by collaboration, ideas, challenges, problems that need solving, solutions looking for problems, and making a difference.

Skills

  • Media
  • New Business
  • Brands
  • Commercial Partnerships
  • Commercial Acumen
  • Business Innovation
  • Advertising
  • Building Relationships
  • Comms Planning
  • Media Partnerships

Work history

Currently

Strategy and New Business Director

the7stars

Jun 2016
  • London, United Kingdom
  • Freelance
  • The leadership at the7stars (the UK's largest independent media agency) approach me to hep them grow their business by winning new clients and broader strategic media and comms tasks as well as upping the ante with more strategic work on existing clients. Since we started our journey just 18 months ago we have pitched for (and won) more than £130m of new business from the likes of Ladbrokes Coral Group, Bauer Media Group, Capital One, Sofology, Multi York, Squarespace, Yellow Tail Wines and Deliveroo to name just a few. We've created more ground-breaking work for clients than ever before winning awards from The Drum, Media Week, Newsworks, Campaign, Global Festival of Media, Mediatel, Thinkbox and the IPA. Most recently Campaign recognised us as their Agency of the Year and recognised by the Sunday Times as one of the best companies to work for in the UK.

Education

1995

BA(Hons) Marketing and Advertising

Bournemouth University

Sep 1991 - Jun 1995
  • The UK's first Advertising degree course coupled with 7 miles of golden sands......